Long Island, N.Y.—Stanton Carpet, one of the nation’s leading manufacturers and importers of decorative, high-quality branded carpet and custom rugs, has acquired substantially all of the assets of Crescent Carpet Importers. Crescent serves the high-end residential market with patterned and textured carpets with a focus on wool. The announcement was made July 1 by Jonathan Cohen, CEO of Stanton Carpet.
The Crescent brand will operate alongside Stanton’s highly decorative Rosecore umbrella while maintaining its limited distribution strategy and core high-end residential offering. Alan and Adam Feldberg, president and senior vice president of Crescent, respectively, will join Stanton and assume new roles. Alan Feldberg will become the company’s first regional sales manager exclusively for the Crescent and Rosecore brands for the East Coast, reporting to Geoff Siebold, Rosecore’s national sales manager. Adam Feldberg will join Stanton as product development manager and will play a key role in sourcing, buying and overall development across all brands, reporting to Cohen.
This relationship will allow Crescent to flourish through Stanton’s manufacturing and distribution resources while further enhancing Stanton’s successful assortment of decorative offerings to its quality client base. Stanton will assume all operational responsibilities and relocate the inventory to its new 227,000-square-foot distribution, customer service and fabrication center in Calhoun, Ga. Crescent products will continue to be sold through its existing network of sales agents and will show alongside Rosecore at Surfaces 2017.
According to Cohen, “The Crescent Carpet products have a unique position in the very high-end of the market and will be a great complement to Rosecore. We are pleased to have Alan and Adam as part of the Stanton team and maintain the family touch.”
Alan Feldberg added, “This deal will enable Crescent to expedite its growth strategies and thrive with Stanton’s resources. We’ve admired Stanton over the years and look forward to a great future together.”
The acquisition of Crescent by a wholly owned subsidiary of Stanton builds on Stanton’s market position as a leader in the premium carpet niche, utilizing its account base, logistics, product development capabilities and outstanding customer service which have been the platform for growth at the company.