Dallas–Pergo, one of the world’s most recognized flooring brands, is launching an innovative web reality series this Saturday titled “Ultimate Staycation.”
In support of Pergo’s new advertising campaign, Master the Art of Staying In, the brand is breaking flooring category marketing tradition and introducing an original 8-episode branded reality series that will debut on Aug. 20 on FYI Network (on-air and digital) and run through mid-September. The “Ultimate Staycation” reality series is comprised of new episodes airing every Saturday.
“A branded digital content series such as Pergo’s “Ultimate Staycation” is new and ground breaking for the flooring category,” said Paij Thorn-Brooks, vice president of brand marketing for Pergo. “No other flooring brand has reached out to consumers yet via this innovative concept.”
According to Thorn-Brooks, “an inspiration for ‘Ultimate Staycation’ is that among younger new homeowners, staying in has emerged as the new going out. With more people preferring to stay in vs. going out, the idea of showcasing Pergo products through engaging storytelling revolving around the art of staying in is a perfect fit. The series content is culturally relevant, brand specific and gracefully positions our beautiful yet durable Pergo floors as the heroes of the series, laying the foundation for amazing living spaces that inspire staying home.”
During the series newlyweds Kate and Andrew attempt to stay in a house—nonstop—for 30 days. If they make it, they’ll win $20,000 towards a down payment for their first home as well as new Pergo floors. Kate and Andrew will test themselves, and their marriage, through a series of challenges wreaking havoc on their daily routine and testing the performance of their Pergo floors.
Celebrity guest appearances from top FYI television shows, including Zack Giffin of “Tiny House Nation,” will help (or hinder) the couple with surprises along the way