Pergo launches original reality series ‘Ultimate Staycation’

Home Press Release Pergo launches original reality series ‘Ultimate Staycation’

Dallas–Pergo, one of the world’s most recognized flooring brands, is launching an innovative web reality series this Saturday titled “Ultimate Staycation.”

In support of Pergo’s new advertising campaign, Master the Art of Staying In, the brand is breaking flooring category marketing tradition and introducing an original 8-episode branded reality series that will debut on Aug. 20 on FYI Network (on-air and digital) and run through mid-September. The “Ultimate Staycation” reality series is comprised of new episodes airing every Saturday.

“A branded digital content series such as Pergo’s “Ultimate Staycation” is new and ground breaking for the flooring category,” said Paij Thorn-Brooks, vice president of brand marketing for Pergo. “No other flooring brand has reached out to consumers yet via this innovative concept.”

According to Thorn-Brooks, “an inspiration for ‘Ultimate Staycation’ is that among younger new homeowners, staying in has emerged as the new going out. With more people preferring to stay in vs. going out, the idea of showcasing Pergo products through engaging storytelling revolving around the art of staying in is a perfect fit. The series content is culturally relevant, brand specific and gracefully positions our beautiful yet durable Pergo floors as the heroes of the series, laying the foundation for amazing living spaces that inspire staying home.”

During the series newlyweds Kate and Andrew attempt to stay in a house—nonstop—for 30 days. If they make it, they’ll win $20,000 towards a down payment for their first home as well as new Pergo floors. Kate and Andrew will test themselves, and their marriage, through a series of challenges wreaking havoc on their daily routine and testing the performance of their Pergo floors.

Celebrity guest appearances from top FYI television shows, including Zack Giffin of “Tiny House Nation,” will help (or hinder) the couple with surprises along the way

Must Read

Matter Surfaces highlights Purline

Stoughton, Mass.—Matter Surfaces, a nationally recognized commercial flooring company, announced that one of its core product lines—eco-friendly Purline flooring—has received two new classifications, the...

Florim USA recognized for sustainability

Clarksville, Tenn.—Bill Lee, Tennessee governor, and David Salyers, Tennessee Department of Environment and Conservation (TDEC) commissioner, recently named the winners of the 2022 Governor’s...

COREtec rolls out Soft Step underlayment

Dalton—COREtec rolled out a new attached underlayment, Soft Step, which will be distinguished by its quiet, warm and sustainable benefits. The new underlayment will...

Housing starts weaken in July

Washington, D.C.—A sharp decline in single-family home construction is another indicator that the housing slowdown is showing no signs of abating, as rising construction...

NSI completes its 44th R.I.S.E. home

Oberlin, Ohio—The Natural Stone Institute (NSI) provided natural stone and fabrication services for its 44th home with the Gary Sinise Foundation through its R.I.S.E....

Belknap-Haines to distribute Armstrong flooring

Mountville, Pa.—AHF Products is partnering with Belknap-Haines, one of America’s leading full-service flooring distributors, to distribute Armstrong branded resilient products in Ohio, Indiana and...
Some text some message..
X