Pergo’s new brand campaign targets Millennials

HomePress ReleasePergo’s new brand campaign targets Millennials

Dallas–Pergo recently kicked-off its new brand campaign titled “Master The Art Of Staying In.” The campaign’s goal is to further elevate Pergo’s brand awareness nationwide, especially among the age 25-34 consumers known as Millennials.

The first step of the brand campaign included the launch of an original 8-episode Pergo branded reality show titled “Ultimate Staycation.” Pergo’s message for Millennials during the series and throughout the brand campaign enables Millennials to envision themselves living on Pergo floors in an engaging way.

“Ultimate Staycation” features special appearances from chefs, interior designers, DIYers and more to help a newlywed couple (and viewers) learn how to maximize their own enjoyment of leisure time spent at home.

The series launched on Aug. 20 and will run through mid-September on FYI Network (on-air and digital).

To watch episodes, visit: http://www.fyi.tv/shows/ultimate-staycation

For more information visit: pergo.com or http://www.fyi.tv/shows/ultimate-staycation

 

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