Al’s Column: TISE offers a learning environment

Home Columns Al's Column Al's Column: TISE offers a learning environment

October 10/17, 2016: Volume 31, Number 9

By Carol Wilkins

In order to remain effective and relevant in business today, you must be a sharp retailer who possesses the ability to multitask. A business professional must demonstrate outstanding skills in leadership, communication, customer service, sales acumen, social media engagement, branding, etc. Are you willing to adapt, take on multiple roles to meet the requirements for business today, or are you content with business as usual?

To stay on top of trends and advance your retail business you must be keen to review and participate in education that is targeted and tailored. While there are many industry resources for training, we have curated some key topics and resources to assist you along the way.

Begin your learning journey with the full Retailer Experience. Alternatively, if time is limited, the Retailer Day program is an option. The Retailer Experience offers a selection of 55 sessions in addition to the Speed Trending Tour: An Eye on 2017 Trends breakfast, the Retailer Culture Tour @ Zappos and an exhibits registration pass where attendees can meet face-to-face with manufacturers and suppliers. The Retailer Day program offers an edited version of the Retailer Experience, including one full day of self-select sessions and the Retailer Culture Tour @ Zappos.

Have you considered how 2017 will shape up in terms of residential and commercial supply and demand? Have you looked at legal or political concerns, a design philosophy for your retail space, competitive branding, developing your business culture or even trends forecasting to capture the perfect products for 2017? Stay up to date, with critical insights, actionable intelligence and the latest research during this economic forecast session, The 2017 Residential & Commercial Forecast – Has The Cycle Peaked?

Boost your customer service credentials with your engagement from Zappos, an online retailer renowned for their stellar customer service. Retailer Culture Tour @ Zappos will provide a unique experience to see and hear first-hand what makes the Zappos Co. so successful and accomplished. Ask yourself, what are they doing that I can implement in my business to yield similar results?

What about target marketing? Remember, millennials are different than any other group in history. Are you changing your marketing and social media strategy to engage with this group or will you sit on the sidelines? They act differently, think differently and most definitely shop differently. If you are not prepared to deal with their unique needs and approach to retail, you may lose them as a consumer. Don’t wait for a crisis to be your motivator for change or for competitors to take the reins and become the resource and place for millennials to shop. To get a jump on solutions for your business, explore this topic during Millennials–Changing the Game.

For a complete list of education solutions for retail businesses as well as updates, free webinar schedules and speaker information, visit tisewest.com and click on “conference sessions.”

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