September 11/18, 2017: Volume 32, Issue 7
The autumn season is upon us and for many flooring manufacturers that means it’s time to unveil fall promotions to accelerate business and excite the customer base.
Here are some recent fall sales.
Armstrong Flooring
Armstrong Flooring announced “The New Look of Tough” national retail promotion to correspond with its new national TV and digital advertising campaign on HGTV. Consumers can receive 10% off qualified Armstrong Flooring products for savings up to $500. The promotion runs from Sept. 18 to Nov. 13 (redemption through Dec. 15) and includes some of Armstrong Flooring’s most popular products. Qualifying collections include: Artisan Collective engineered hardwood; TimberCuts engineered hardwood; Woodland Relics engineered hardwood; Pryzm luxury flooring; and vinyl sheet with Diamond 10 technology.
Consumers who purchase a minimum of four cartons will qualify for a 5% rebate offer, while those who purchase a minimum of 16 cartons can qualify for a 10% rebate. The purchase must be made during the promotion period from a participating Elevate retailer. The maximum discount is $500 in the form of an Armstrong Flooring Visa Prepaid card.
Bamboo Hardwoods
Bamboo flooring just got a little bit “racier,” as in car racing. Bamboo Hardwoods is offering a 2017 industry incentive program for its retailer and distributor partners via a “Sell Bamboo, Win a Triumph TR6” promotion.
Running now through Sept. 30, retail salespeople qualify to win a classic 1970s-era British classic car—the Triumph TR6—by selling an order of (greater than one box) Bamboo Hardwoods’ brand flooring then entering their order details via Bamboo Hardwoods’ car promotion homepage. Distributor reps are also eligible for cash prizes. “Our overall thought on this program is to bring some additional retailer-level interest toward our amazing bamboo products and have a little fun in the process,” said David Keegan, president and CEO of Bamboo Hardwoods.
Upon completion and verification of qualifying sales via bamboohardwoods.com, the company will issue the retail sales associate a unique lottery ticket number to be checked against a live drawing on Oct. 9, where one lucky winner can drive off with the car or take cash equivalent. Additionally, every RSA and corresponding DSR each gets a $50 cash reward for qualifying sales during the promotional period after their third sale/entry.
Mirage
Consumers can save big this fall thanks to the Mirage Fall 2017 Rebate Sale, taking place across North America at all participating Mirage dealers from Oct. 2 to Nov. 25. Consumers get a $0.50/sq. ft. rebate on Mirage flooring during this promotion. This offer is valid on all Mirage products, regardless of species, color or width.
“Fall is often synonymous with remodeling projects for many consumers that need to change their décor,” said Brad Williams, vice president of sales and marketing at Boa-Franc, maker of the Mirage brand. “Thanks to the $0.50/sq. ft. rebate offered on all our flooring during this sales event, it is a great opportunity to save big while enjoying the quality for which Mirage floors are known.”
Nearly 2,000 Mirage Maestro Dealers throughout North America are participating in this event. For the rules and a list of participating dealers, visit miragefloors.com/rebate.
Shaw Floors
Shaw Floors announced that registration for its fall national promotion, the Shaw Friends and Family Sales Event, is now open to Shaw Flooring Network aligned retailers who participate in the company’s consumer financing program. Registration must have been completed by Aug. 25, and the promotion—which includes a broad assortment of Shaw, Anderson and Tuftex styles—will run from Oct. 1 to Nov. 11.
Specific details of the promotion may be found online at shawnow.com. Benefits include a downloadable coupon of up to $1,000 in savings and 24 months special financing. Shaw Floors’ Spring Anniversary Sale saw record retailer engagement, and aligned retailers who took advantage of the special financing option reported increased average ticket sales and enhanced customer retention.
“The coupon was the primary trigger in this offer and had a big impact with consumers,” said John Staff, owner of Staff Carpets. “The sale helped us exceed daily sales goals and our business is currently up 40% compared to last year.”
Tarkett
Tandus Centiva, a Tarkett company, is promoting the launch of its completely new area rug collection by giving away a free area rug. Between now and midnight Oct. 6, Facebook followers of Tarkett Contract can enter for a chance to win a customized 6-foot x 10-foot area rug. The contest can be found at gvwy.io/mckgo0f.