September 11/18, 2017: Volume 32, Issue 7
Mohawk’s Anniversary Sale, which began Sept. 17 and runs through Oct. 28, offers its Floorscapes and ColorCenter Elite dealers a veritable smorgasbord of discounts, rebates, rewards and digital tools to generate store traffic and convert a higher rate of sales.
Among the selling incentives: a $500 instant rebate coupon offer, 50% off sale on promotional products and triple advantage reward points.
The $500 instant rebate has proven to drive retail traffic primarily through online leads and can also be leveraged in local advertising or used in-store to help close a sale.
Mohawk offers a variety of programs and tools in support of the anniversary promotion. Among them:
Consumer financing. The benefits of consumer financing have long been documented. Cardholders reported spending $416 more on average than non-cardholders on recent flooring purchases.
As it has done in the past, Mohawk provides retailers with strong consumer finance offers that enhance close rates. Consumers can get what they want while freeing up cash and regular credit for other needs.
Mohawk supports its Anniversary Sale on a national level through digital and social initiatives that are proven to generate in-market leads. Retailers have access to an extensive offering of ready-to-go advertising materials that are easy to customize.
Lead booster search advertising. Are you reaching your target market? If not, Mohawk provides the industry’s leading full-service, lead-generation program. The Lead Booster program optimizes SEM activities by maximizing a dealer’s local market reach and by leveraging mohawkflooring.com quality scores to drive more qualified leads.
Lead management. The Mohawk Lead Center gives complete visibility to consumer information captured through Mohawk lead generation activities and provides dealers with the tools to track the lead through the sales pipeline in real time.