Dallas—Daltile, Marazzi and American Olean showcased new “Good, Better, Best” merchandising displays at the Abbey and Floors To Go tradeshows to help dealer partners increase their sales of wood-look and marble-look tile products. The displays are part of the brands’ new Selling Made Simple program.
“For each of our brands, we now have displays that showcase a ‘Good, Better, Best’ selling story,” said April Wilson, director of brand marketing, Dal-Tile. “Three tiers present strong and distinct value propositions as well as highlight the advantages of tile. This selling story benefits both the homeowners and the dealer partners who are guiding customers through the sale. Each brand’s program is tailored to the unique positioning of the individual brand. Our ultimate goal is to help our retailers increase their sales through effective merchandising systems such as the ones launching this week.”