My take: Award of Excellence—Behind the winners

June 01, 2018

May 28/June 4, 2018: Volume 33, Issue 25

By Steven Feldman

 

Now that the 22nd Annual Award of Excellence winners have been announced, we can dig a little deeper and try to provide a little commentary on the results. In what seems to be the case each year, there were some surprises interspersed between the usual suspects as you will find on page 22. But with the voting surpassing 2,200 ballots this year, we are confident the winners are well deserving of the honors bestowed upon them by the retail and distribution communities.

Just for the record, every vote is vetted. Any ballot that is submitted from manufacturer personnel is deleted. As well, we often find the same retailer voting multiple times. Only his or her first vote is counted; the rest are eliminated.

While FCNews publishes only the winners in each category, it is interesting to look behind the numbers and analyze the vote counts. The most interesting aspect of the voting came in the Resilient – Commercial category, where Johnsonite had won the past two years in a landslide. This year, however, Mannington Commercial turned the tables in very convincing fashion. Given how almost all the votes come from flooring retailers, I surmise they were endorsing Mannington’s Main Street offerings.

The Hardwood B category, won by Anderson Tuftex this year, is traditionally one of the most contentious. Finishing close behind the newly combined brand were Somerset, Mullican, USFloors and Mirage. Those five companies commanded 58% of the vote. Eleven companies in this category scored at least 50 votes.

Speaking of contentious categories, the new Hardwood C group fit the bill. This was the first year we separated some of the smaller suppliers into their own class, 17 to be exact. So we really had no idea what would happen. When the dust cleared, it was HomerWood pulling away by a comfortable margin in a category that saw seven of those 17 companies garner at least 100 votes. Those who performed admirably here were Cali Bamboo, Triangulo, Monarch and Urbanfloor.

I was also interested to see what would happen in the LVT B category once we jettisoned USFloors to the new WPC/Rigid Core classification. Close race between Karndean Designflooring, EarthWerks and Metroflor, which together earned nearly two-thirds of the vote.

One of my favorite categories is Laminate B. Why? Because there are eight companies competing there, and each garnered at least 5% of the vote. No company received fewer than 100 votes and four had at least 250, or 11%.

So, when I was a statistics major in college before switching to economics, I learned the more times you flip a coin, the better the odds of a 50/50 split between heads and tails. But that’s not the case when it comes to voting. The more votes you have, the more one candidate will assert itself. But not when it comes to the Award of Excellence. In the Cushion A category, it was a two-horse race between Carpenter and Leggett. And it was akin to Affirmed-Alydar in the 1978 Belmont Stakes. Over 2,200 votes, and just 14 separated the pair.

As for tile, the last time Dal-Tile lost the A category, Bill Clinton was in office. And kudos to Emser for winning the B category for the second year in a row after increasing its share of the voting from 9.8% to 13.7% to 15.8% to 16.2% these last four years. This is another company growing by leaps and bounds.

One last observation, and I said this last year as well: We have noticed a huge disparity in the voting between ballots cast online and those captured in person at Surfaces. While 95% of the voting is done online, those companies that do not exhibit at Surfaces garner a much lower percentage of the votes in the paper balloting done at the show. I’m sure Informa Exhibitions, our co-sponsor in the competition, will be happy to hear that.

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