Laticrete makes season-long appearance on DIY Network

Home News Laticrete makes season-long appearance on DIY Network

Bethany, Conn.—With the help of designer and host Tamara Day of “Bargain Mansions,” deteriorated estates in the Kansas City area are returning to their former glory, but with all the modern conveniences expected by today’s homeowner. Premiering its second season this fall on DIY Network, “Bargain Mansions” utilized products from Laticrete throughout the entire season.

“Through ‘Bargain Mansions,’ viewers have the opportunity to see how Laticrete products can benefit residential design in home restoration projects, including multiple colors of the new Ready-To-Use Grout in laundry rooms, bathrooms, kitchens and on fireplaces,” said Maria Oliveira, Laticrete senior manager, marketing communications. “The new Strata_Heat electric radiant floor heating system is being used to heat a large basement and master bathroom, an added luxury—or necessity—during chilly Midwestern winters.”

Growing up in the construction trade, Day first became involved in restoration work by helping her father, Ward Schrader, maintain and repair her family’s Kansas farm buildings structures. The season follows Day and her team as they purchase six homes for a fraction of their original worth and restore them with modern amenities, while keeping authentic features such as exposed brick walls and original staircases, to attract buyers. Day’s father can be seen by her side as her mentor.

“Tamara’s work embodies innovation, family values and creativity—values that Laticrete has instilled in our own company family since our founding in 1956,” Oliveira added.

“Bargain Mansions” will premiere on DIY Network on Nov. 28 at 9 p.m. ET/PT. The show can also be streamed via the network app, YouTube, iTunes, Amazon Video, VUDU and Google Play.

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