Laticrete makes season-long appearance on DIY Network

Home News Laticrete makes season-long appearance on DIY Network

Bethany, Conn.—With the help of designer and host Tamara Day of “Bargain Mansions,” deteriorated estates in the Kansas City area are returning to their former glory, but with all the modern conveniences expected by today’s homeowner. Premiering its second season this fall on DIY Network, “Bargain Mansions” utilized products from Laticrete throughout the entire season.

“Through ‘Bargain Mansions,’ viewers have the opportunity to see how Laticrete products can benefit residential design in home restoration projects, including multiple colors of the new Ready-To-Use Grout in laundry rooms, bathrooms, kitchens and on fireplaces,” said Maria Oliveira, Laticrete senior manager, marketing communications. “The new Strata_Heat electric radiant floor heating system is being used to heat a large basement and master bathroom, an added luxury—or necessity—during chilly Midwestern winters.”

Growing up in the construction trade, Day first became involved in restoration work by helping her father, Ward Schrader, maintain and repair her family’s Kansas farm buildings structures. The season follows Day and her team as they purchase six homes for a fraction of their original worth and restore them with modern amenities, while keeping authentic features such as exposed brick walls and original staircases, to attract buyers. Day’s father can be seen by her side as her mentor.

“Tamara’s work embodies innovation, family values and creativity—values that Laticrete has instilled in our own company family since our founding in 1956,” Oliveira added.

“Bargain Mansions” will premiere on DIY Network on Nov. 28 at 9 p.m. ET/PT. The show can also be streamed via the network app, YouTube, iTunes, Amazon Video, VUDU and Google Play.

Must Read

Annual Product Guide 2022

As supply chain slowdowns eased, flooring manufacturers got back to the business of delivering winning products to their flooring retailers. Indeed, FCNews’ 2022 Annual...

Happy Feet welcomes three new hires

Chattanooga, Tenn.—Happy Feet International, a producer of luxury vinyl plank and tile headquartered here, welcomed three team members to its management team. Scott Jones,...

NAFCD Annual Convention welcomes new exhibitors

Chicago—The 2022 NAFCD + NBMDA Annual Convention is taking place here November 1–3. During this event, distribution executives will have the opportunity to grow...

Shaw recognized as a ‘Best Employer’ in 2022

Dalton—Shaw Industries has been voted the 2022 "Best of the Best Employer for Industrial Manufacturing" in the Chattanooga Times Free Press’ people’s choice awards....

FCEF partners with Taylor Adhesives

Dalton—The Floor Covering Education Foundation (FCEF) has partnered with Taylor Adhesives, a leader in high-quality flooring adhesives and substrate coatings, to help grow technical...

Mapei’s Brittany Storm named LEED Fellow 2022

Deerfield, Fla.—Mapei Corporation’s sustainability manager, Brittany Storm, has been selected to the 2022 class of LEED Fellows by the U.S. Green Building Council (USGBC)...
Some text some message..
X