Lancaster, Pa.—AHF Products is set to make its debut as an independent company at the International Surfaces Event 2019 (TISE) in Las Vegas (booth #2009) with a sharpened focus and new vigor. The company boasts an impressive portfolio of leading wood flooring brands, including powerhouse Bruce, Armstrong Flooring, HomerWood and Capella. The new company was established following American Industrial Partners’ (AIP) acquisition of the Armstrong Flooring wood division back in December.
“We are entering 2019 with a clear focus on wood flooring,” said Chris King, vice president of sales for AHF Products. “Our strategy for growth is simple: invest in innovation and technology, deliver a dynamic product portfolio and be a great business partner for our customers. We are doubling down on outstanding customer service to strengthen business value for our partners, both nationally and regionally.”
One of the company’s immediate priorities is to leverage its competitive advantage. This includes listening to customers, leveraging its production network and utilizing distributors’ connectivity to the market. From there, AHF Products will quickly implement powerful programs to expand market penetration and drive sell-through, harnessing compelling design and breakthrough performance—all designed to help customers close the sale.
“Legitimate innovation delivers on two primary criteria: design and performance,” said Wendy Booker, vice president of marketing and product development. “Get ready for exciting advancements from AHF Products in 2019 and beyond, with a healthy appetite for speed to market, expanded geographic reach and stronger, more dynamic customer partnerships.”
TJ Rosengarth, an AIP partner, is looking forward to the future. “We are excited to partner with AHF Products and their knowledgeable, passionate employees, best-in-class customer base, outstanding products, and tremendous plant network. AIP has a significant experience in the wood products industry, including ACPI Cabinets, which was purchased from Armstrong World Industries in 2012, and previously Northwest Hardwoods. While AHF Products has a great legacy on which to build, we are investing for long-term growth so the company can perform to its full potential with best-in-class go-to-market strategies with uncompromising focus on the customer.”
AHF Products is headquartered in Lancaster, Pa., with manufacturing operations across the United States and over 1,700 dedicated team members in North America.
For more information, visit AHFProducts.com.