Record number of attendees ‘Commit’ at SFN convention

Home News Record number of attendees ‘Commit’ at SFN convention

Dalton—A record number of attendees joined Shaw Flooring Network (SFN) for Commit 2019 in Orlando, Fla., with 4,000 participants getting a first look at SFN’s new commitment to its members. Lead by aligned retailers and Danny Crutchfield, vice president of SFN, aligned dealers left the 12th biennial convention with renewed passion, focus and tools in pursuit of a bold, shared goal: $1 billion in sales by 2022.

Attendees experienced the largest-ever expo of vendors and exclusive products in SFN history, including next-generation merchandising, such as Shaw Floors’ refreshed Anso Nylon Color Wall, now called ‘Color That Speaks to You.’

At Commit 2019, SFN leadership introduced new, exclusive benefits for members: innovative products, training, a simplified invoicing and earn-back system, access to consumer research findings and business solutions such as Velocity, a suite of digital marketing tools. Above all, the company’s senior leaders expressed a desire to continue Shaw Industries’ longstanding hallmark of exceptional personal relationships.

“As humans, we seek connection and the opportunity to be part of something bigger than ourselves, which is what the Shaw Flooring Network provides,” said Tim Baucom, Shaw Industries’ executive vice president – residential business. “Offering innovative products is something any manufacturer can do. We fundamentally believe our personal relationships enable us to earn our customers’ business on a daily basis and be the best possible partner.”

To deliver upon the commitment to be the best possible partner, Commit 2019 offered breakout and training sessions led by Shaw’s senior leaders, subject matter experts and aligned retailers, networking activities, guest speakers and entertainment as well as an introduction to SFN’s “Four-Way Commitment.”

“Our members are unique in size, location and background, but they are equally important and share a passion for success,” Crutchfield said. “A diverse membership ensures SFN’s business solutions and benefits will never be one-size fits all.”

Eighteen retailers from across the country, known as the SFN Dealer Council, sought feedback from other members and were a driving force in shaping the new SFN’s goals to ensure they are dealer-driven. “I am impressed by how much SFN has listened to the dealer council,” said Dave Shepherd of Choice Floor Center, Inc. “Hearing the goal of $1 billion makes me realize how important the independent retailer is to Shaw. They are repaying our commitment to them by listening to us and providing solutions to the many challenges we face as small business owners.”

Following Commit 2019, retailers officially re-committed to SFN, citing value in the network and its benefits. “Record attendance wasn’t the goal, but we are honored so many attended Commit 2019 and are humbled by the overwhelming number of positive comments expressed to us since,” Crutchfield said. “Commit 2019 was the beginning; much more is to come.”

For more information, visit shawnow.com.

Must Read

Footprints Floors launches The First Fruits Fund

Littleton, Colo.—Footprints Floors, a 160-plus-unit flooring franchise, said it prides itself on being an organization that believes in the greater good. The brand recently...

TDG announces digital strategy for 2023

Dalton—The Dixie Group (TDG) has unveiled its digital strategy for 2023, which includes enhancing its digital capabilities by partnering with several companies to create...

Stanton removes hard surface freight surcharges

Woodbury, N.Y—Stanton has removed hard surface freight surcharges for DWF and Vanguard Flex beginning with shipped orders Monday, Dec. 5. "We hope this will make...

Karndean launches new Opus visuals

Export, pa.— Karndean Designflooring introduced new commercial market-exclusive abstract visuals in varying size formats. The company said these visuals are designed to interact with...

Retailers React: What’s your strategy for finding new installers?

Every two weeks, FCNews seeks out flooring retailers across the country to offer their advice on hot topics of the day. This week we...

Happy Feet, Welspun partner on charitable product offering

Dalton—Happy Feet International is expanding its offerings to include new products from Welspun Flooring where a portion of every Welspun sale will go toward...
Some text some message..
X