Flower pressings inspire Patcraft’s Subtle Impressions

Home News Flower pressings inspire Patcraft’s Subtle Impressions

Cartersville, Ga.—Patcraft will unveil its newest carpet tile collection, Subtle Impressions, at NeoCon 2019. Inspired by delicate flower pressings created by Patcraft’s award-winning design team, this artful collection offers vibrant texture and color.

To create variety within the pressings, the design team shipped in hundreds of flowers, varying in type and selected for their saturation and intensity of color. This natural design process was then paired with a novel yarn technique to create an innovative production process, unique to Subtle Impressions.

“We explored contrast through mixed weight threads that produced a highly textured surface, and this combination of yarn provided dynamic color and increased texture,” said Shannon Cochran, vice president of creative and design, Patcraft. “We found that three yarns blended together looked like watercolor, offering more variation in hue and saturation than a two-tone color.”

To blend color palettes, Patcraft designers grouped petals, stems, and leaves together and transferred the pigment from each to cloth, using various tools to extract color. Playing with fragments of the subtle markings left behind by the petals, they used outlines and shadows to create scale and contrast. The artwork was then digitally rendered to capture vibrant colors and patterns within the collection.

“The natural dyes from the petals produced diffused watercolor designs that influenced the final patterns for Subtle Impressions, not only through color but also through texture,” Cochran said. “The way the color shifted within the flower pressings led us to explore tonal hues that worked in harmony to create a gradient scale. Referring back to the pressings, we combined negative space with fallen petals and experimented with larger scale for statement pieces. The color gradation affects scale, allowing designers to choose the color and saturation they need to create transition throughout a space.”

Subtle Impressions is available in four 12 x 48-inch carpet tiles with multiple constructions to meet a variety of design visuals and price points.   Constructed with Eco Solution Q Nylon and EcoWorx backing, Subtle Impressions is Cradle to Cradle Certified Silver. Products are backed with lifetime warranties against stain, colorfastness to light, static and abrasive wear for maximum performance and appearance retention.

Must Read

Dominic Rice named Floor Covering Institute president

Dominic Rice, a 24-year flooring industry veteran, has joined the Floor Covering Institute as its new president, according to institute founder Jim Gould. Rice spent...

Economic update: Alan Beaulieu sees recovery on the horizon

In the third and final part of its COVID-19 ‘Black Swan’ webinar series—held on May 22—Alan Beaulieu, president of ITR Economics, provided a “data-driven”...

Minimizing liability when recalling workers

The World Floor Covering Association has issued the following guidance on how to avoid liability when bringing employees back to the workplace. "With many states...

Consumer interest in suburban living offers opportunity for flooring retailers

By Ken Ryan Nearly a third of Americans are considering moving to less densely populated areas in the wake of the coronavirus pandemic, according to...

SBA adds PPP Loan ruling for business calculations

A new ruling regarding the Payment Protection Program (PPP) has been released by the Small Business Administration regarding calculation of the loan. To break...

Armstrong Flooring launches two commercial collections

Lancaster, Pa.—Armstrong Flooring has launched two new commercial collections: MedinPure, a PVC-free homogenous sheet for healthcare settings, and Unbound LVT designed for transitions to...
X