Duchateau launches The Guild

Home News Duchateau launches The Guild
Joist from the Makerlab Edition collection.

San Diego—Duchateau continues to expand its offerings with the introduction of The Guild, a completely new line of attractively priced hardwood flooring.

The Guild was designed out of a desire to bring high-style to a new generation of homeowners who are seeking elegance, distinction and durability all at an affordable price. “We are excited to bring our well-known Duchateau design aesthetic to a new category of consumers—first-time homeowners,” said Misael Tagle, CEO, Duchateau.

The new line features three distinct collections: Lineage Series, Makerlab Edition and the Craft & Commerce Line. Each collection varies in sizing with multiple color options that are inspired by people, craftsmanship and artistry.

The Lineage Series consists of seven colorways, all sized at a 7.5-inch plank width—the classic Duchateau plank size. Each colorway is named after popular female names of this generation. The Chloe design features a natural, raw-wood look without sacrificing durability. The Riley hue adds smoky tones to the natural look, providing a gently aged appearance. The Maddie design blends mid-tone browns with a cool gray undertone. The Everly hue is a unique blend of brown, gray and olive. The Hailee is a smoky beige, with white in the grain to bring the natural movement front and center. The Harley mixes together a light and mid-tone brown, creating a richly elegant look. Lastly, the Ashley mixes together a darker coffee tone with a medium cool brown.

Makerlab Edition is a 3-inch plank width, a narrow width combined with long planks to create a look that challenges the status quo and is unique to Duchateau. The collection is offered in four hues, each named after a woodworking tool or key structural element. Joist is the highest-variation floor, featuring a dramatic range of tones from mid-brown to rich coffee. Chisel has blue and gray tones mixed precisely with light brown to create the perfect greige. Lathe is a mixture of taupe to light mocha with touches of white in the grain. Planer has a natural European oak visual with a smoky undertone.

The Craft & Commerce Line, available as 6-inch planks, provides a mid-width option—an ideal size for rooms of all shapes and sizes. Each hue was named for a traditional craftsman profession, celebrating the artisanship and craft that goes into every Duchateau product. Osler is a creamy tan with white in the grain and minimal variation. Baxter has warmer brown tones front and center, with a touch of white in the grain to soften the look. Fifer has more mid-tone cooler browns, for a modern twist. Vitner has a pronounced grain pattern and darker brown tones. Peddler is a contemporary color that falls equally between brown and gray with taupe undertones.

For more information, visit: duchateau.com

Must Read

Wood: Canadian suppliers look to carve out their own niche

By Reginald Tucker Some suppliers tout a high level of product quality and attention to manufacturing details; others cite innovations in staining and finishing technologies...

Schönox adds new online training sessions

Schönox HPS North America, Inc. offers technical training and seminars that provide opportunities to learn about the full range of our products, installation tips,...

Ardex recognized at 2020 Starnet Design Awards

Aliquippa, Pa.—Ardex Americas was recognized at the 2020 Starnet Commercial Flooring Design Awards across several different categories. This year's awards drew nearly 40 applications...

Ceramic: Ties to fashion, interiors inspire tile design

By Megan Salzano Fashion and home trends have long inspired tile design. In fact, tile’s ties to these industries can be traced back centuries while...

NextFlor seeks to change the resilient game

By Reginald Tucker With so much competition in the resilient category today—especially within the LVT, WPC and SPC product subsegments—it’s easy to fall into the...

10 things we learned from retailers across America

By Steven Feldman The second leg of FCNews’ Retail Recovery Across America was completed a couple of weeks ago. Round two took us to five...
X