Antron brand celebrates 60 years in 2020

Home News Antron brand celebrates 60 years in 2020

Kennesaw—Invista celebrates the 60-year heritage of the Antron brand, known today for high-performance premium nylon type 6,6 commercial carpet fiber.

The Antron brand was introduced in 1960 and was first used in luxury apparel because of its luster and excellent coloration. A few years after that, it was launched as a carpet fiber, giving interior designers and facility managers a premium carpet fiber that offered key performance benefits that help carpet look newer longer, including easy cleanability and appearance retention.

Advertisements archived at the Hagley Museum & Library in Delaware dating back to the late 1960’s show how the original brand promise was to deliver outstanding performance and durability.  Today, real-world floor tests show that carpets of Antron nylon last up to 75% longer than the majority of competitive nylon carpets.

“Even though our brand reputation as a high-performance carpet fiber has not waivered over the years, we continue to hold ourselves to an even higher standard, one that puts people first with products that last,” said Denise Silbert, global brand leader for the Antron brand at INVISTA.  “Our technical teams are dedicated to ensuring carpets of Antron continue to outperform the competition in soiling, staining and appearance retention in order to contribute to a cleaner indoor environment for facility occupants.”

Last year, the commitment to fiber innovation was showcased with the launch of Antron Lumena DNA fiber, the first solution dyed nylon (SDN) fiber system with permanent built-in protection that’s designed for a more effective and efficient clean.

“We recognize the importance of differentiation in the commercial market, and we continue to make substantial ongoing polymer and fiber technology investments,” said Silbert.  “We are committed to the commercial interiors market as we work to understand what is most important to architects, interior designers and facility managers, to enable us to deliver the best fiber solutions available that meets their needs.”

INVISTA continues to make investments in production processes in support of the brand portfolio. “From 2008 to 2022, we will have invested more than $2 billion in our global ADN technology to serve the needs of our customers,” said Silbert.  “Improvements have been made to our Camden polymer operations which support short- and long-term market needs, as well as additional small lot SDN capabilities enabling greater flexibility in servicing our customers.”

Must Read

Decocer to exhibit at Cersaie 2023

Bologne, Italy—Decocer, which specialized in the design and manufacture of small-size ceramic pieces, will participate once again in Cersaie with new designs this year....

Marazzi launching Rhyme and Reason tile collection

Dallas, Texas—Marazzi unveiled its new Rhyme and Reason glazed ceramic wall tile collection, currently launching nationwide. This newest assortment features a deep, rich biophilic...

RFCI announces new officers for 2024

La grange, Ga.—With his two-year term as chairman of the RFCI board ending in 2023, Herb Upton, vice president of residential at Shaw Industries,...

Karastan Rugs to sponsor High Point Market

Sugar Valley, Ga.—Karastan Rugs is sponsoring The High Point Market Authority’s Sunday keynote event, where interior designer, author and Emmy-nominated host of “Queer Eye,”...

Solution-dyed carpet continues to rule the roost

It’s no wonder that solution-dyed carpet has fueled the growth of polyester carpet. As technology advancements have improved, mills have been able to produce...

Hallmark partners cite innovation, quality, service

Behind every successful floor covering manufacturer is a dedicated and loyal network of specialty retailers and distributors that support that supplier. This is demonstrated...
Some text some message..