The Stainmaster brand was awarded as the 2019 Shorty Social Good Awards winner in the Veteran & Service Support category for its video and photo campaign highlighting the work done by Pets for Patriots.
Pets for Patriots is an organization with a simple, but lofty goal: no more veterans in need, no more homeless pets. They work tirelessly to help U.S. military veterans adopt a new pet friend while giving overlooked shelter dogs and cats a forever home.
The Stainmasterbrand worked with Pets for Patriots to identify veterans and their pets who could really bring this program to life. With their help, Stainmaster brand created videos and photography showcasing the strong, emotional bond between these veterans and their pets.
Created entirely using in-house resources, the campaign focused not on the Stainmasterbrand, but on the stories of these veterans and their new pets. Stainmasterbrand produced two videos featuring heroes and their dogs, including the story of Carl and Belle. Carl, a veteran of the U.S. Air Force, was looking for a new companion, and Belle was a special needs German Shepherd looking for the perfect home. Their emotional story strongly resonated with viewers. Stainmaster brand is proud of its role in recognizing the wonderful work of Pets for Patriots in bringing Carl and Belle together to help one another. This work resonated with audiences who have seen the work, as well as with the team judging the award who picked the Stainmaster campaign over much larger, well-known brands and the agencies who produced their work.
Stainmaster brand and Pets for Patriots were actually introduced in 2017 thanks to the Pets for Patriots partnership with Flooring America. The two have continued to work together over the last few years to highlight the amazing work done by the organization.