Domotex USA 2020 touts educational opportunities

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The state-of-the-industry panel was held Feb. 6 at the Plaza stage.

Chicago–The second annual Domotex USA closed on Friday, Feb. 7 touting three days of three days of increased educational programming and a total of 101 flooring and floor covering technology suppliers from more than 12 countries who unveiled their latest products across 39,800 square feet of exhibition space.

HFUSA said it increased Domotex USA’s educational offerings to address industry challenges in 2020. The program featured more than 50 speakers, offered CEU and CCU credits and included more tracks to educate and inspire interior designers, flooring retailers, installers, builders, contractors and remodelers.

Alan Beaulieu, international economic analyst and president of the Institute for Trend Research, kicked off the show’s education program on Wednesday, Feb. 5 with an in-depth look at economic indicators. On Feb. 6, Domotex USA held its state-of-the-industry panel on the Plaza stage.

“We broadened our partnerships with key floor covering and design industry associations to triple our educational offerings and to launch accredited continuing education sessions at this year’s event,” said Larry Turner, president and CEO of Hannover Fairs USA (HFUSA), the organizer of the event. “Though we faced some global challenges around this second iteration of our show, we are committed to Domotex USA’s success. Over the next two months, HFUSA will conduct market research and will survey our target audiences to reshape and improve the show for 2021.”

Domotex USA 2021 is set to take place at the Georgia World Congress Center in Atlanta from March 1-3.

Leading American manufacturers such as Anderson Tuftex and COREtec (both divisions of Shaw Industries), The Dixie Group and Mullican Flooring returned in 2020 to display their latest soft and hard flooring designs.

New exhibitors to the show included Netherlands-based I4F, a global leader in flooring IP and technologies, Filomaestro, the creator of a highly technical carpet fiber, and North Carolina State University’s Department of Forest Biomaterials, which exhibited to expose its students to the floor covering industry and to promote its students and its science of floors program to the industry.

“Manufacturers from around the globe utilize our Domotex portfolio of shows to introduce innovative flooring products to their target audiences,” said Sonia Wedell-Castellano, global director of the Domotex brand at Deutsche Messe Group. “Even though the overall number of attendees at Domotex USA 2020 did not reflect the measures and efforts undertaken by HFUSA, we are fully committed to the success of the show in 2021. We believe our North American show far exceeds other U.S. floor covering exhibitions across a number of areas.”

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