Ceramics of Italy has unveiled a new initiative titled “Two Minutes With…” designed to present Italian ceramic companies’ latest new products. Aimed at enhancing the visibility of the Italian ceramic industry, the initiative consists of a series of two-minute promotional videos in Italian with English subtitles in which company ambassadors illustrate a recent collection using images of products and mockups.
At a time when it is simply not possible to hold traditional physical events, this new Ceramics of Italy initiative is designed to provide Italian ceramic companies with a rapid and effective way of reaching their customers in Italy and abroad.
The showcased products reflect current trends in Italian ceramic tiles, according to the group, ranging from the elegance of marble to the natural look of wood, from natural stones to slabs with a wide variety of textures and an increasingly realistic appearance. Nature and tradition are in evidence among small and large size tiles suitable for both indoor and outdoor floors and walls. 3D digital decorations create new compositions and decorations with unlimited color effects that make spaces customizable and unique. A new range of tile laying products ensures simple and impeccable installations with perfect results every time. All with the use of cutting-edge technology that fully respects the environment and the healthiness of spaces.
The videos are available not only on individual companies’ websites but also at the Ceramics of Italy website and social networks here. They are also disseminated digitally to an international mailing list of architects, designers, retailers, installers and professionals. Currently there are eight videos available.