Taj Flooring names Sullivan director of marketing

HomeCategoriesTaj Flooring names Sullivan director of marketing

Elgin, Ill.—TAJ Flooring, a leader in commercial-grade luxury vinyl flooring in the U.S., named Elizabeth Sullivan as director of marketing. In this position, Sullivan will lead the planning and execution of marketing strategies for the company.

With her prior industry knowledge, well-rounded marketing proficiency and her appreciation for team values and collaboration, the company said Sullivan will be a key contributor to the overall growth and market share of the TAJ brand.

“We are very excited to be adding Liz to our TAJ Flooring team,” said Tom Powell, president and founder of TAJ Flooring. “We look forward to fresh, impactful marketing initiatives driven by her diverse and skilled expertise. She is going to be a great asset to TAJ as we evolve into new ways of digital marketing, communication and doing business in these unique times.”

Before joining the TAJ team, Sullivan structured and developed the marketing program at Parterre Flooring Systems & Surfaces, leading a full digital and inbound sales strategy focusing on the needs of the commercial A&D and contractor community.

Sullivan started her career in market research working for TideWatch Partners where she executed primary and secondary methods for leading national and global brands focusing on brand equity and awareness, market opportunity assessment, product service and development, advertising and promotion and digital and website strategies.

As Sullivan evolved her expertise working in a marketing capacity for Lindt & Sprüngli, she said her passion for digital strategy grew as demand accelerated. “I am excited to join a team that is grounded in a family-orientated culture,” said Sullivan. “TAJ’s innate focus on service combined with a knowledge of the commercial flooring industry, product design and general desire to educate is energizing. I am looking forward to supporting the team in efforts to increase its overall brand awareness while optimizing the brand experience using engaging and interactive initiatives both traditionally and digitally.”

Must Read

FCEF seeks partners in building ongoing support

As we approach the end of March, I find myself on the cusp of achieving my gold status through travel for the year—an accomplishment...

What Gen Z expects from in-store experiences

Even though Baby Boomers control the lion’s share of the world’s disposable income, remember that millennials represent the largest group of consumers and will...

Industry disrupters 2024: Internal factors, external forces upend status quo

Changing the rules. That’s what industry disrupters are doing when they innovate to the point that it shifts the traditional paradigm. In flooring, it...

Kährs Commercial and Spartan Surfaces ink national partnership

Altamonte Springs, Fla.—Kährs Commercial, a leading provider of high-quality flooring solutions, has brought its longstanding partnership with Spartan Surfaces to a national level. With...

Mannington’s Adura vinyl flooring featured on HGTV

Salem, N.J.—Mannington's Adura luxury vinyl flooring will be featured on the upcoming season of HGTV’s hit renovation competition series, "Rock The Block." “We’re incredibly...

Traister receives FCNews’ Lifetime Achievement Award

Las Vegas—Harold Traister, a 63-year floor covering industry veteran known for his sales acumen, networking ability and mentorship, was honored Feb. 26 with Floor...
Some text some message..
X