Dalton—Throughout the pandemic, Tom Jennings, WFCA’s vice president of professional development, has shared valuable insights for retailers through short video lessons launched weekly.
This week, Jennings has launched part three off a multi-part series, available above, titled “Lessons learned from informercials.” In this episode, Jennings talks about how infomercial salespeople never make a presentation that they fail to visibly demonstrate the superiority of their product.
The second part in the series, available here, noted too many salespeople see the “education of the customer” as their primary goal.