Dalton—Throughout the pandemic, Tom Jennings, WFCA’s vice president of professional development, has shared valuable insights for retailers through short video lessons launched weekly.
This week, Jennings has launched part two off a series, available above, titled “Lessons learned from informercials.” In this episode, Jennings talks about how too many salespeople see the “education of the customer” as their primary goal.
The first part in the series was titled: “If you want to be believed – you must first be a believer yourself.”