Calhoun, Ga.—Building on its longstanding success in the Main Street category, Mannington is launching a new, updated and refreshed product offering and re-branding of the program, now called Mannington on Main. Mannington on Main incorporates popular existing products as well as new additions, revised merchandising and a simplified selling system created with the retail sales associate in mind.
According to the company, the selling system was developed using feedback from customer research with dealers across the United States to ensure an easy to use program that allows them to hit the ground running.
“Many RSAs tell us they are intimidated selling Main Street,” said David Sheehan, vice president of strategic development at Mannington. “The product lines are complex, they have small samples or swatches and products are marketed based on technical details and specs. To that end, we developed a program that is familiar to the way residential flooring is sold. It includes a simplified yet complete offering, larger samples and tools oriented to help the RSA or the end user get into the right product for their place of business.”
The Mannington on Main selling system is available in a 30-inch tower or 60-inch display, as well as a stair step. Each of the display options offers an array of products including light and heavy commercial sheet, LVT and rubber, and to assist with the selection process, a usage chart is included in the display. “This selling system is perfect for the residential RSA who is not accustomed to selling commercial products,” said Lori Keith, director of marketing for Mannington Residential. “We’ve made it easy for them with larger samples, ‘resi-mercial’ icons, usage charts and attributes that speak to the main street customer.”
Both Mannington and distributor partner reps will be out in the market within the next 30 days updating existing Mannington Main Street displays to the new merchandising system. For those dealers not already selling the Mannington Main Street product lines, the company said Mannington and distributor partner sales teams will be taking orders for new display placements to be shipped during the first quarter of 2021.
Within the LVT offering, Mannington has included a heavy commercial product, City Line. City Line is the first Mannington LVT product to feature Microban technology. “Products with built-in Microban product protection are 99% cleaner than those without Microban and provide 24/7 product protection against the growth of bacteria,” said Jimmy Tuley, vice president of resilient products for Mannington Residential. “The technology is built right into the product and it’s produced right here in the USA.”
Mannington’s senior director of residential styling, Terry Marchetta, collaborated with her commercial design colleagues to develop a product offering that works in all Main Street segments including health care, schools and daycares, offices, hair salons, fitness centers, places of worship, boutiques, cafes, bars and restaurants, multi-family and senior living facilities and many more. “Patterns and colors are developed with the end use application in mind,” Marchetta said. “The designs are crisper and clean and are developed with the right tone for the place of business. It’s flooring that works.”