Modernize survey shows winter home improvements likely

Home COVID-19 COVID-19-feature Modernize survey shows winter home improvements likely

Foster City, Calif.—A recent homeowner survey conducted in September and October by Modernize, a leader in the home improvement and home services industry, showed increased homeowner plans for renovation projects this winter.

“We see that interest in home improvement projects appears higher than usual heading into this winter,” said Cassie Morien, homeowner insights analyst for Modernize. “With limited travel planned amid the pandemic, homeowners appear to be shifting funds away from plane tickets and hotels and instead envision renovating their properties to make them more comfortable and energy efficient.”

Important homeowner survey findings

Modernize’s report, available in a downloadable eBook, reflects information from more than 5,000 consumers. Results show the following holiday and winter season plans:

  • 76% of homeowners will not travel this holiday season
  • 28% will conduct exterior home improvement projects
  • 48% of survey respondents expect to spend between $1,000 and $10,000
  • 11% of homeowners budget more than $10,000
  • 39% of respondents are prepared to pay with cash
  • Of those seeking financing, 96% will try to borrow 50% or more of expected project costs

Webinar

Modernize will offer a free webinar, Thursday, Oct. 29, at 1 p.m. CST to discuss the latest Modernize homeowner survey findings and its implications for contractors this winter. The webinar will be hosted by Jamie Smith, director of client acquisition services, along with home improvement expert, Gregg Hicks, vice president at Modernize.

Register for the webinar here.

Must Read

Engineered Floors adds Hymmen digital printing line

Hamont, Belgium—Engineered Floors has become the first manufacturer in the U.S. to purchase a Hymmen Jupiter digital printing line. Engineered Floors has also signed...

RFCI readies for continued growth in 2022

Scottsdale, Ariz.—The Resilient Floor Covering Institute (RFCI), the trade association representing the interests of 22 member resilient flooring manufacturers, gathered here for its two-day...

CARE passes one billion pound milestone

Dalton, Ga.—As America Recycles Day approaches on Nov. 15, CARE passed the one billion pound milestone for gross collection of old carpet in California...

FCNews exclusive: FEI forges ahead, one year after founder’s passing

Desert Ridge, Ariz.—Against the backdrop of supply chain bottlenecks, labor shortages, multiple price increases and rising inflation, a record number of FEI Group members...

Daltile launches Stare program

Dallas, Texas—Daltile launched its new Stare program, a dynamic assortment of special order tile featuring vibrant colors, trendy mosaics, chic modern neutrals and extra-large...

Cain & Bultman launch new Summit Collection

Jacksonville, Fla.— Cain & Bultman, a flooring distributor servicing Florida, Alabama, Georgia and South Carolina, introduced the Summit Flex LVT collection under the Norwood...
Some text some message..
X