Modernize survey shows winter home improvements likely

Home COVID-19 COVID-19-feature Modernize survey shows winter home improvements likely

Foster City, Calif.—A recent homeowner survey conducted in September and October by Modernize, a leader in the home improvement and home services industry, showed increased homeowner plans for renovation projects this winter.

“We see that interest in home improvement projects appears higher than usual heading into this winter,” said Cassie Morien, homeowner insights analyst for Modernize. “With limited travel planned amid the pandemic, homeowners appear to be shifting funds away from plane tickets and hotels and instead envision renovating their properties to make them more comfortable and energy efficient.”

Important homeowner survey findings

Modernize’s report, available in a downloadable eBook, reflects information from more than 5,000 consumers. Results show the following holiday and winter season plans:

  • 76% of homeowners will not travel this holiday season
  • 28% will conduct exterior home improvement projects
  • 48% of survey respondents expect to spend between $1,000 and $10,000
  • 11% of homeowners budget more than $10,000
  • 39% of respondents are prepared to pay with cash
  • Of those seeking financing, 96% will try to borrow 50% or more of expected project costs

Webinar

Modernize will offer a free webinar, Thursday, Oct. 29, at 1 p.m. CST to discuss the latest Modernize homeowner survey findings and its implications for contractors this winter. The webinar will be hosted by Jamie Smith, director of client acquisition services, along with home improvement expert, Gregg Hicks, vice president at Modernize.

Register for the webinar here.

Must Read

Emser Tile releases 2024 catalog

Los Angeles—Emser Tile has released its 2023/2024 catalog, available both in print and online. The newly released 450+ page resource offers an extensive and varied...

Latest innovations in subfloor solutions

Most professional installers would agree the ultimate success of any flooring installation largely depends on the condition of the subfloor that lies beneath. To that...

AHF announces exclusive partnership with Spartan Surfaces

Mountville, Pa.—AHF Products has entered into a strategic agreement with Spartan Surfaces, effective September 21, 2023. Spartan Surfaces will have exclusive distribution for the...

FCEF awarded federal grant for installation training

Dalton—The Floor Covering Education Foundation (FCEF) has been awarded a federal grant to fund installation training programs at several colleges in Alabama over the...

‘Tuesday Tips:’ 5 steps to prepare for severe weather

https://youtu.be/PKQ1PV2jLGE Dalton—The World Floor Covering Association (WFCA) released a new “Tuesday Tips” this week. In the series, WFCA experts presents short video tips for improving customer service...

Decocer to exhibit at Cersaie 2023

Bologne, Italy—Decocer, which specialized in the design and manufacture of small-size ceramic pieces, will participate once again in Cersaie with new designs this year....
Some text some message..
X