Dalton—The World Floor Covering Association (WFCA) has launched a new campaign designed to highlight the importance of member support in its ability to continue to have a positive impact on the lives of floor covering professionals.
The campaign theme, “Because of You,” positions the WFCA as vital to the industry and its members, the association said, and reinforces the core message that support through its associate partners (manufacturers, suppliers and distributors) makes its mission come to life.
“We are making a difference,” said Scott Humphrey, CEO of the WFCA. “‘Because of You’ shows that we are most powerful when we work together to address the key issues that affect this rapidly and dramatically changing industry. We simply could not do this important work without our supporters. They help shape and secure the future of this industry.”
The campaign revolves around simple statements that showcase the dramatic outcomes the association achieves every single day. Using bold colors and fonts, the intriguing “because” statements speak to major industry issues the WFCA addresses such as the COVID-19 pandemic, the shortage of installer labor and making their voice heard on Capitol Hill. The statements are also featured through an industry champions video series, capitalizing on the endorsement from trusted peers and industry leaders.
“The WFCA is not just about what we have for our members, but what we do for them,” said Freida Staten, WFCA VP marketing & membership. “The goal of the campaign is to help our associate members understand that membership is a critical part of supporting the infrastructure of our industry, from advocacy to training and education, and what we accomplish would not be possible without their support.”