Jim Aaron named FCEF executive director

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Jim Aaron
Jim Aaron

Dalton—Continuing the expansion of its leadership team, Jim Aaron has been named the executive director of the Floor Covering Education Foundation (FCEF). Aaron will start in his new position in mid-February 2021.

“For years, the floor covering industry has been challenged by a lack of qualified, skilled individuals who can install floor covering in homes and commercial settings,” said Scott Humphrey, chief executive officer of the WFCA. “To address this need, the WFCA, along with organizations throughout the industry, is leading an effort to recruit, scholarship and place new installers in the industry. The Floor Covering Education Foundation will be the center of that effort, led by Jim Aaron. Jim has worked in the industry all of his career, has deep knowledge and is widely respected. He’ll be a tremendous asset as we continue our commitment to solve the installation crisis.”

Howard Brodsky, co-founder, chair and co-CEO of CCA Global, added, “Jim has worked for CCA since 2004, most recently as vice president-merchandising, and he has been a contributor to the success of CCA and its members.  We’re sorry to see Jim leave, but pleased he’ll continue to support the industry through his new position at the Foundation.  We support the effort and Jim in his new role.”

Aaron said, “I’ve had a tremendous career with CCA and its members, and I’ve enjoyed working to help independent floor covering stores succeed and thrive.  I look forward to helping to solve one of the biggest challenges in the industry—a lack of qualified installers—and doing it with the support of the WFCA and its 10,000+ members and vendors.”

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