Women in the Floorcovering Industry launches

Home News Women in the Floorcovering Industry launches

women in flooringDalton—A grassroots group of flooring professionals announced the official launch of Women in the Floorcovering Industry (WIFI), an organization providing resources and relationships for women in flooring. The initiative kicked off to coincide with International Women’s Day, which celebrates the social, economic, cultural and political achievements of women.

While there are many informal woman-focused networking groups within the flooring industry, the goal of WIFI, organizers said, is to combine the talents of these professionals into a formalized organization. Inspired by their personal experiences and network within the industry, the incubation team said it aims to build the infrastructure needed to create a sustainable group and set WIFI on a path for growth. In the first three months, the group said it plans to solicit input from the industry to help set priorities for the organization, develop a founding board of directors and members and plan a program of virtual and in-person networking events for 2021.

“Dalton is home to the U.S. floorcovering industry, and our city is delighted to be the headquarters for Women in Flooring,” said Beth Morrison, vice president of member services at the Greater Dalton Chamber of Commerce. “The Greater Dalton Chamber is passionate about connecting the pool of talented women leaders in flooring—and their supporters—locally with others nationally and beyond.”

Emily Morrow Finkell, founder and CEO, Emily Morrow Home, added, “As a proud Dalton native and an entrepreneur in flooring, I have personally experienced the power of networking with other women and their supporters in the flooring industry. There is a sense of deep kinship within our industry, and by offering women a place to share their experiences and aspirations, we hope to encourage personal and professional growth and empowerment, thereby strengthening the industry as a whole.”

WIFI is soliciting membership via a survey aimed at identifying the group’s priorities and interests for virtual and in-person networking events. Women and their supporters who are interested in participating are encouraged to fill out the survey by March 30, 2021.

The incubation team members include: Beth Morrison, vice president of member services, Greater Dalton Chamber of Commerce; Emily Morrow Finkell, CEO, Emily Morrow Home; Tanja Kern, associate publisher and editorial director, Floor Trends, FCI and TalkFloor; Danielle Clair Simpson, managing editor, Floor Trends, FCI and TalkFloor; and Katie Rork, multimedia editor, Floor Trends, FCI and TalkFloor.

Must Read

Mine the hidden gold in your business

By Jim Augustus Armstrong—"What advertising should I start with?” an attendee at one of my seminars asked me. This is a question I get asked regularly,...

Ceramic: Category reaps benefits of booming housing market

By Megan Salzano-Birch—After two years of slow decline, the tile category is back on top. U.S. suppliers are touting record-high sales in 2021 and...

What’s driving workers’ changing mindsets

By Lisbeth Calandrino—The world of work is changing. It appears that employers are no longer in the driver’s seat when it comes to hiring....

Stanton makes a big splash in hard surface pool

Stanton was one of the last of the traditional carpet mills to make the leap into hard surfaces, entering the category in 2020. Rather...

Latest Daltile studio celebrates the allure of Austin

By Ken Ryan—Austin, Texas—Daltile held a grand opening for its 20th design studio here in Austin, a city known for food, great live music...

Mannington hires John Hammel as senior director

Salem, N.J.—Mannington Mills hired John Hammel as senior director, wood and laminate business. In this role, Hammel will be responsible for leading the product...
Some text some message..