Houston, Texas—Swiff‐Train Company (STC) promoted Lindsey Nisbet to the role of vice president of marketing. In the new position, Nisbet will lead the overall marketing strategy for the EarthWerks, Pinnacle, Ground Control and private label business within all divisions and categories of the company.
Nisbet joined Swiff‐Train in 2014 and most recently served as marketing director. Nisbet’s exceptional leadership skills throughout her years at STC have a proven record of driving growth within the EarthWerks brand along with many other outlets under the company umbrella, STC said. Her recent involvement within other categories have exemplified her abilities to manage and enhance the overall brand equity within STC, the company added. Nisbet is also a sitting member of the executive leadership team that drives initiatives through all areas of STC.
“I have been fortunate to work alongside Lindsey now going on six years with STC,” said Shane Calloway, president and chief executive officer. “She is a driven and strategic marketing executive that truly understands the value in building brands within our organization and group of customers across North America and beyond. We are proud of Lindsey’s many accomplishments through the years and are excited for her well‐deserved promotion to vice president of marketing.”