Surfaces Preview: Exhibitors showcase newest offerings

Home Featured Post Surfaces Preview: Exhibitors showcase newest offerings

In-person flooring events have been few and far between since the COVID-19 pandemic began in March 2020. However, signs of normalcy are returning everywhere in the U.S., and there is no surer sign of this in the flooring industry than the return of The International Surface Event (TISE), also known as Surfaces, the industry’s largest domestic show.

Surfaces will conduct an in-person trade show and conference June 16-18 in Las Vegas, where more than 150 flooring, stone and tile vendors will show their latest wares and connect with customers in this long-overdue gathering.

The following product preview provides a sampling of the new offerings that will be on display for three days at the Mandalay Bay Convention Center during Surfaces.

Provenza – Waterproof MaxCore

Surfaces preview

Provenza MaxCore expanded its popular Concorde Oak collection with six new modern and luxurious colors in 7- and 9-inch-long planks. Some of Provenza’s new wide plank colors have repeat patterns every 10 boards to provide customers an even more natural look of wood without so many repeats. Provenza MaxCore’s new and exclusive pattern design also features high-definition visuals scanned from Provenza’s most popular, best-selling hardwood collections.

Provenza – Volterra, Vitali and Pompeii Hardwood Floors


Provenza Wood Floors extended its color lines for three of its most popular, best-selling collections. Volterra will have 13 new colors, and Vitali Wide Plank will have 8 new colors with a polyurethane finish. Provenza’s Pompeii collection has been expanded to longer and wider planks, also with a polyurethane finish. The new colors are modern and contemporary to meet every taste and style. The new colors will be available in summer 2021. Visit Provenza at Surfaces in June, booth #3733.

Mohawk UltraWood


Slated as the ultimate performance hardwood, UltraWood offers superior waterproof performance, long-lasting durability and simplified delivery and installation. With little to no acclimation time and Mohawk’s Uniclic glueless locking system, UltraWood arrives ready to install—and installs quickly. Mohawk’s EasyClean technology prevents dirt, grime and even drywall from getting stuck in the joints and grain, making cleanup a breeze. UltraWood also utilizes Mohawk’s WetProtect technology, providing a lifetime surface and subfloor warranty.

Karastan Majestic Vision


From the leading brand in luxury carpet, you can now offer your customers elevated style, fashion-driven products and one-of-a-kind patterns and colorations with the quality they expect from Karastan. Featuring EasyClean, a long-lasting stain and soil protection that keeps carpets looking newer, longer, Kashmere adds modern style and cleanability to the Karastan legacy of classic, elegant carpet that has inspired beautiful living for nearly a century.

Forbo Marmoleum ClinchLoc


Creating beautiful, sustainable floors for your home is easy and fun with Marmoleum Click CinchLOC. Available in 28 fresh colors and two versatile formats (12 x 12 squares and 12 x 36 planks), homeowners can mix and match colors and sizes to create endless design possibilities unique to the home and personal style. The naturally healthy, water-resistant flooring is made primarily from renewable resources. These natural ingredients provide Marmoleum Click CinchLOC with inherent antistatic properties to repel dust and dirt, making it easy to clean, reducing exposure to allergens.

Flotex Modular


Forbo expanded its popular 10 x 40 Flotex Modular plank residential collection with the addition of new designs, including modern takes on natural materials and fun contemporary visuals. The new patterns allow customers to create beautiful interior spaces that combine the comfort of carpet with the ease of cleaning and durability of a hard floor. The planks feature densely packed Nylon 6,6 fibers that provide an indestructible yet comfortable floor to walk on. Flotex Modular is highly stain and soil resistant and is 100% waterproof for a truly washable textile floor. It is ideal for homes with pets and kids. The result is a stylish, comfortable, hygienic textile floor that is safe and extremely durable.

i4F Digital Printing Technologies

Cutting-edge technologies immediately available via an i4F license enable the creation of unique designs and avoid unnecessary inventory on pre-printed materials. i4F’s strong digital printing portfolio now includes exclusive access to all Hymmen digital printing technologies, including its award-winning Digital Lacquer Embossing (DLE) technology offering unbelievably real optics and haptics. The patented technology achieves convincing results by printing a transparent liquid medium into a layer of non-cured core lacquer using Hymmen’s Jupiter technology. Combined physical and chemical reactions create deep, unique structures, enabling the EIR surface décors regardless of whether they are printed digitally or via an analog method.

3L TripleLock & Click4U

i4F’s patented technologies—3L TripleLock, a one-piece drop lock; and Click4U, an angle system for the long side combined with 3L Triplelock on the short side—provide faster installation than basic angle/angle system installations. No inserts or special tools are required as extremely high locking strength is delivered, allowing the system to work seamlessly with all materials, in all formats. i4F’s drop-lock technologies differ from other fold-down systems by integrating three locking moments into a profile that strengthens the vertical locking without sacrificing ease of installation. i-Click4U complements the company’s Click4U technology and exceeds all NALFA (North American Laminate Flooring Association) requirements relating to water resistant flooring, including the requirement that panels must withstand water for a minimum of 24 hours.

Muchsee Wood Maritime

Create Flooring by Muchsee Wood’s Maritime collection features the company’s magnesium stone polymer core (MSPC), which adds a great foundation to an already popular flooring category. Create’s MSPC core consists of magnesium oxide, which provides a stronger and more stable core. The structural innovation of the core aims to set a new standard for the flooring industry. Thanks to the strength and stability of the MSPC, Create Flooring can offer a product that can be placed in areas where temperatures are warmer without the threat of product shifting, which some SPC products experience. The MSPC is fireproof, waterproof and offers improved sound absorption qualities. The product is also environmentally friendly.


Create Flooring by Muchsee Wood is launching the Vineyards collection, a 1⁄2-inch European oak engineered floor featuring sliced veneer and a 2mm thickness. The collection is offered in 10 unique colors to provide a designer look—without the designer pricetag—and yet still meet every application. Muchsee Wood (booth #3223 at Surfaces) has two large factories in China as well as an office and warehouse in Georgia. Over the last 10 years, Muchsee Wood Inc., a USA registered corporation, has evolved as a major supplier to the North America flooring market. Its collections include MSPC, engineered wood, laminate, moldings and personal protective equipment (PPE) items like N95 face masks and medical hazmat suits.

Lions Floor Natural Essence

Natural Essence, featured with intricate hardwood aesthetics and the authentic finishing touch of natural wood, offers rich, distinct colors and textures with the latest registered embossing technology. Natural Essence, Lions Floor’s first EIR collection, along with Natural Essence Plus, represents both luxury and supreme craftsmanship and is crafted with the Greenguard Certified environmental standards. Flooring retailers tout the textured and registered embossing, which they say makes this SPC floor look like real wood.


Lions Floor markets six collections in SPC (and one for laminate), all of which feature the Uniclic locking system and aluminum oxide finish. Bliss from the Trenta series, pictured here, is a step-up from Grande and Versa, two other SPC collections. Trenta is offered in 9 x 60 planks, 5mm thickness—including a 20-mil wear layer—and a 1.5mm EVA pad. The visuals are European oak with a painted bevel. According to the company, Trenta has been one of its best sellers because of its wide width. Eight SKUs are available in Trenta; retail prices range from $2.89 to $2.99.

Must Read

American Olean hosts anniversary party

Las Vegas—American Olean officially kicked off its 100th year anniversary celebration with a party honoring the brand and its distributors here at Allegiant Stadium,...

Mohawk partners with Rhinory

Las Vegas—At this year's Surfaces show held here this week, Mohawk announced its new partnership with Rhinory, a winery and rhino sanctuary based in...

Nox introduces Bio-Circular PVC

Seoul, South Korea— Nox Corporation, a global LVT manufacturer, unveiled its plan for a transition to sustainable raw materials contributing to carbon reduction in...

Hallmark Floors partners with Broadlume

Sarasota, Fla.—Broadlume and Hallmark Floors have partnered in an effort to help retailers modernize their digital footprint and increase product sales. The partnership aims to...

Real conversations with women in flooring

While diversity within the flooring industry remains an uphill battle, women in flooring are gaining a bigger and better foothold as each year passes....

Marquis Wright: ‘I want to play an important role’

Growing up in Jacksonville, Fla., Marquis Wright may have lacked some of the material possessions that other kids his age took for granted. But...

As seen in

May 24/31, 2021

Some text some message..