Domotex 2022 touts ‘Cover New Ground’ theme

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Cover New GroundHannover, Germany—As Domotex prepares to enter its 33rd season, its 2022 show, to be held here January 13-16, “Cover New Ground” will be the event’s lead theme. According to show organizers, the theme was chosen to give center stage to topics of major current and future societal relevance, namely natural and sustainable environments for work and living. As such, “Cover New Ground” also stands for a fresh take on floors and floor coverings as the veritable foundation of interior design, according to show organizers.

Show organizers promise new innovations at Domotex 2022. Even with as much as six months to go until the gates open to visitors, 95% of the available floor space has already been booked, according to show organizers. The show’s organizers and exhibitors said they are correspondingly optimistic and looking forward to a lively event in January.

“The mindful use of resources, the pursuit of a circular flow economy, new approaches to sourcing, health and wellbeing at home and at work, the wave of online trade permeating every segment of modern life—all this is of key relevance to society and is thus also shaping the flooring industry and Domotex as its flagship fair,” said Sonia Wedell-Castellano, global director of Domotex at Deutsche Messe. “‘Cover New Ground’ explores how sustainable and healthy materials are making huge inroads into living and working environments as well as how floor coverings are rising above the floor-bound realm to star as innovative decorative elements in totally new roles.”

She added that “Cover New Ground” is about being innovative, exploring new horizons and breaking new ground. “The name of the game is creating healthy, sustainable and, at the same time, inspiring spaces. But Domotex also covers other hot topics affecting the sector, among which are the challenges, risks and opportunities created by supply bottlenecks as well as promising ways of responding to them.”

Following are the three focus topics to underpin the Domotex lead theme:

New Coverings

New Coverings focuses on innovative solutions and products that play into circular flow objectives by addressing today’s growing interest in healthy living and working environments, a commitment to environmentally friendly materials and manufacturing processes, and the circular economy with the aim to create balanced and trend-conscious spaces for living and well-being, Domotex organizers said.

New Grounds

The second focus topic features flooring applications in the contract business including the outdoor use of carpets, wood and composite flooring or the merging of indoor and outdoor areas. According to show organizers, flooring and floor coverings are used for wall decoration purposes or as an integral part of furniture and fabrics in other inspired applications, demonstrating just how versatile and impactful they can be in defining the look and feel of interior environment.

New Ways to Market

The third and last focus topic highlights the importance of adeptly responding to changing conditions. Markets are subject to constant change, in terms of import and export conditions, supplier relations, digital services and the appearance and rise of new online trading platforms, all of which are changing the face of the economy. Digital technologies are making it possible to launch new collections on the market beyond traditional sales floors and across national borders as well as to market them skillfully, and network with customers and promising new leads. For the flooring industry, social media has also become an important sales channel.

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