Solon, Ohio—Tarkett has entered a distribution partnership with FlorStar Sales, Inc. Effective immediately, FlorStar will represent the company’s resilient product portfolio in the Illinois, Michigan, northern Indiana, Wisconsin, northwest Ohio, Iowa, Minnesota, North Dakota and South Dakota markets. The agreement expands Tarkett’s distribution network, enhancing the company’s ability to effectively respond to the needs of commercial and residential customers in the key market, according to Tarkett.
“This partnership between Tarkett and FlorStar supports our focus on driving long-term, sustainable growth in the commercial and residential segments while continuing to provide an outstanding customer experience in all markets we serve,” said Jeff Fenwick, president, commercial business, Tarkett North America. “We are confident our customers will benefit from the great service, product knowledge, logistical expertise and product availability FlorStar is known for, and we couldn’t be more thrilled to be working with them.”
FlorStar will inventory Tarkett LVT, commercial and residential vinyl sheet, rubber tile, standard and premium wall base, installation accessories and more, helping them serve customers in all key segments: education, workplace, healthcare, multi-family and single-family residential, Tarkett said.
“FlorStar is excited to partner with Tarkett,” said Scott Rozmus, president of FlorStar. “While operating as a multi-billion dollar, innovative, environmentally forward global player, Tarkett’s roots are grounded in family. This DNA permeates their culture, all the way up to ownership. Driving change and continuous improvement while emphasizing continuity and culture, Tarkett’s messaging resonates throughout the channel, whose participants likewise often trace their roots back to entrepreneurial family businesses. Eric Daliere and Jeff Fenwick have a fantastic vision for the future and we’re honored to have an opportunity to participate in it together with their team.”