Durkan launches Rheo Morph collection

HomeCommercialDurkan launches Rheo Morph collection

Calhoun, Ga.—Durkan, the hospitality brand of Mohawk Group, has recently launched Rheo Morph as part of The Waterways Project to celebrate the powerful, evolving nature of rivers. The collection draws attention to how rivers physically mark the environment, leaving patterns and scars on landscapes as they transition, change and re-shape, the company said.

“The patterns and stories behind our rivers inspire us,” said Arnavaz Barshan, Durkan’s director of design. “Tapping into this inspiration, we designed Rheo Morph to encourage respect for and protection of our water ecosystems. The collection fosters a symbiotic relationship with rivers and hospitality spaces.”

Rheo Morph is available in Definity, a Durkan exclusive that offers supreme creative flexibility across color, pattern and texture. The collection is also available in Durkan’s Pattern Perfect, PDI carpet tile and tufted broadloom.

“This is a stunning collection that invites the beautiful flux and flow energy of water into our spaces,” Barshan said. “The collection suits a wide range of styles, enhancing and uplifting our interiors.”

Rheo Morph is one of the main collections released with The Waterways Project. In 2021, The Waterways Project went on tour across the country with a sustainable mobile experience. The roadshow journeys through new products, technologies and initiatives designed to improve an understanding of river health and how rivers support life.

Must Read

Shaw Floors sponsors ‘Puppies at the Playoff’ 2024

Houston—Shaw Floors, flagship residential brand of Shaw Industries, is an official sponsor of the 2024 College Football Playoff (CFP) National Championship with the “Pet...

Polyurethane Foam Association elects new officers for 2024

Loudon, Tenn.—The Polyurethane Foam Association (PFA), a trade association founded in 1980 to help educate foam users, allied industries and other stakeholders, has named its...

Ecore acquires Ameritread

Lancaster, Pa.—Ameritread Remanufactured Tires, a Pennsylvania-based company specializing in the remanufacturing of certified reconstructed tires, has been acquired by Ecore International, a global leader...

Shaw’s St. Jude Heroes team achieves fundraising record

Memphis, Tenn.–Shaw Industries’ St. Jude Memphis Marathon Hero’s team has been named the top corporate fundraising team for the fifth year in a row....

FloorCon ‘23 supports industry connections

Jacksonville, Fla.—“This is not a Broadlume event. This is about connecting manufacturers, retailers and consumers and pushing this industry forward.” That was the crux of...

Retailers React: What do you look for when hiring an RSA?

Every two weeks, FCNews seeks out flooring retailers across the country to offer their advice on hot topics of the day. This week, we...
Some text some message..