WFCA to present financial webinar series

Home News WFCA to present financial webinar series

Dalton—The World Floor Covering Association (WFCA) invites flooring retailers to join its monthly “Profit Matters: Financial Benchmarking to Boost Your Bottom Line” webinar series that will kick off August 16 at 2 p.m. EST. 

Led by Steve Abernathy, CFO of the WFCA, the WFCA webinar series will share financial benchmarking tools to help floor covering retailers improve the operational and financial management of their business. Using research results provided by RFMS that includes aggregated data from over 1,000 flooring dealer locations throughout the U.S. and Canada, Abernathy will provide business leaders a step-by-step playbook on how to maximize profitability of their business. He will focus on key areas including improved expense ratios, margins, staffing and more. The ten monthly online sessions will be complemented with regular features in Premier Flooring Retailer, WFCA’s quarterly magazine.

“Benchmarking is an important tool to ensure your business is financially sound as possible and operating at maximum efficiency,” said Freida Staten, WFCA vice president, marketing, communications and membership. “Steve’s expertise with annual budget projections, ongoing performance monitoring, and tactical decision-making will be invaluable to owners that want to take a deeper look at the financial structure of their businesses and lay the groundwork for success in 2021.”

The complimentary webinar will start promptly at 2 p.m. and last one hour. It will be recorded and posted on the WFCA website for those who are unable to join the live session.

Abernathy will also launch a weekly video series, The Bottom Line, delivering very specific messages and information focused on a singular topic at a time, all with the goal of helping members create monitoring habits for the growth of their business.

Attendees can register here.

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