Tarkett Residential is now Tarkett Home

Home News Tarkett Residential is now Tarkett Home

HomeSolon, Ohio—Tarkett, a leader in innovative flooring and sports surface solutions, is repositioning its residential business through new branding and added resources to better align to the needs of its residential customer base. Effective immediately, Tarkett Residential is now Tarkett Home.

“Our growing desire to better relate with the customer and to increase brand awareness in the residential space called for a change in image,” said Elizabeth Hurley, SVP sales and marketing/residential. “And while our brand positioning is changing, the level of quality and care we put into our products is not. Our goal is to continue to help consumers create beautiful spaces in the places they call home.”

Representing the Tarkett North America residential segment, Tarkett Home has officially launched in the US and Canada with the release of a new website: tarketthome.com. The company said it will continue to build awareness of the new branding through social media, display/hand-tool updates, collateral, business communications and participation in trade shows through the remainder of 2021 and into next year.

Tarkett said its new website will provide consumers with inspiration and product knowledge to assist with the buying process. The site also features an extended resource catalog— including a new visualizer, which digitally imposes the company’s flooring into a photo of the user’s room, and a flooring wizard to help users find the appropriate product for their space. A new retailer locator interface is also expected to arrive in 2022, according to the company.

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