Tarkett Residential is now Tarkett Home

Home News Tarkett Residential is now Tarkett Home

HomeSolon, Ohio—Tarkett, a leader in innovative flooring and sports surface solutions, is repositioning its residential business through new branding and added resources to better align to the needs of its residential customer base. Effective immediately, Tarkett Residential is now Tarkett Home.

“Our growing desire to better relate with the customer and to increase brand awareness in the residential space called for a change in image,” said Elizabeth Hurley, SVP sales and marketing/residential. “And while our brand positioning is changing, the level of quality and care we put into our products is not. Our goal is to continue to help consumers create beautiful spaces in the places they call home.”

Representing the Tarkett North America residential segment, Tarkett Home has officially launched in the US and Canada with the release of a new website: tarketthome.com. The company said it will continue to build awareness of the new branding through social media, display/hand-tool updates, collateral, business communications and participation in trade shows through the remainder of 2021 and into next year.

Tarkett said its new website will provide consumers with inspiration and product knowledge to assist with the buying process. The site also features an extended resource catalog— including a new visualizer, which digitally imposes the company’s flooring into a photo of the user’s room, and a flooring wizard to help users find the appropriate product for their space. A new retailer locator interface is also expected to arrive in 2022, according to the company.

Must Read

David Gross named INSTALL executive director

Washington, D.C.—INSTALL appointed David Gross as its new executive director. Gross began his new position on Dec. 1, 2022, upon the retirement of the...

Mohawk debuts new SmartStrand Color Wall 

Calhoun, Ga.—Mohawk is investing in the powerhouse product brand with a state-of-the-art merchandising destination, the SmartStrand Color Wall. Designed to elevate the overall shopping...

Sika launches MB EZ Rapid

Chino, Calif.—Sika introduced MB EZ Rapid, a single-component, rapid-drying moisture barrier, adhesion promoter and substrate consolidator for all floor covering installations over critical substrates...

Jay Kopelson to receive WFCA Luminary Award

Las Vegas—World Floor Covering Association (WFCA) announced that Jay Kopelson, VP of corporate accounts at Mannington Mills, will receive its Luminary Award. The Luminary...

Tackling TISE: Show strategies from veteran show goers

Las Vegas—The pace of The International Surface Event (TISE) can resemble a track meet at times as attendees traverse the expansive Mandalay Bay Convention...

New and notable at TISE 2023

Along with the anticipated uptick in attendance at The International Surfaces Event (TISE) 2023 comes an increase in exhibitors as well, especially new vendors....
Some text some message..