Unilin Technologies, ZeeTree join forces

Home News Unilin Technologies, ZeeTree join forces

ZeeTreeWaregem, Belgium—Unilin and ZeeTree have joined forces to promote digital printing and texturizing on rigid core floor boards. Unilin’s strong patent portfolio on digital printing and texturing, combined with the patented advanced embossing solutions and wear layer chemistry developed by ZeeTree offers the ideal technical solution in the decorative rigid board market, the company said.

“We are delighted that our early research and IP relating to digital printing and texturing technology are empowering developments in the decorative rigid board market,” said Jasmine Geerinckx, business development director, Unilin Technologies. “These developments are definitely enhanced by the successful implementation of ZeeTree’s patented texture embossing solution, that is currently offered in combination with machine manufacturing suppliers Barberan and Cefla. The possibility to print a vast range of stylish wood, stone and other natural material designs in perfect register with its lifelike surface textures makes a huge difference for our license customer base.”

Giorgio Macor, CEO of ZeeTree, added that years of research and development in the field of digital texturing and wear layer coatings has led to a total solution, meeting the most severe norms regarding abrasion and scratch resistance while delivering authentic, embossed-in-register texturing at competitive pricing. “We acknowledge and respect the fact that Unilin Technologies has early and broad patent protection covering all the digital print and structuring technologies currently offered on the market,” he said. “We are happy to partner up with them so that we can continue to deliver the best technical solution for their important licensing base.”

Must Read

Accessories: Moldings, trim provide the finishing touches

Moldings and accessories are a crucial part of the flooring journey and are not just a “one-size-fits-all” solution. Different kinds of floors and room...

Housing affordability falls to lowest level since Great Recession

Washington, D.C.—Rising mortgage rates, high inflation, low existing inventory and elevated home prices contributed to housing affordability falling to its lowest point since the...

AFA dissolves, donates $135,000 to GNTC

Dalton—Due to pandemic-related revenue shortfalls and event cancellations, the American Floorcovering Association (AFA) board of directors voted to dissolve the advocacy organization, according to...

Cali launches Cali Rugs collection

San Diego—Cali is launching Cali Rugs, a new collection of area rugs designed to complement the omni-channel company’s flooring and decking. Customers looking to...

Crossville recognized as eco-leader

Crossville, Tenn.— Crossville was recently recognized as an eco-leader by Green Builder Media. Crossville said its commitment to sustainability is the standard bearer for...

How to better leverage Instagram in business

In the realm of social media, Instagram remains one of the staple platforms alongside Facebook, Twitter and the newest member—TikTok. Since its launch in...
Some text some message..
X