Philadelphia—FCNews is here as Mohawk Flooring kicked off its 2022 Momentum Roadshow this morning in Philadelphia. Attendance in the first few hours was beyond initial expectations as flooring retailers welcomed more live events as they try to return to normalcy.
Pergo Extreme Ultra, launching in February, is the only domesticallly made, embossed-in-register SPC currently in production, according to Adam Ward, vp of product management, resilient, Mohawk.
Mohawk introduced Signature technology, which creates the most authentic looking laminate on the market today, according to David Moore, senior director of product management, wood and laminate, and Jacquelyn Briggs, marketing manager, wood and laminate.
Jamie Welborn, vice president of product management, soft surface, touted ReCover carpet backing, which offers a hypoallergenic, latex and VOC free option for consumers.
Scott Porteous, product manager, Performance Accessories, said the new stair tread program offers ease of installation and flexibility to match any hard surface flooring from all manufacturers.