Los Angeles—Emser Tile, leading designer, marketer and producer of tile and natural stone, launched its new and updated website.
“Evolving times call for an investment in evolving our customers’ digital experiences and that begins with our website,” said Mara Villanueva Heras, vice president of marketing, Emser Tile. “Our production network extends nationwide with nearly 80 locations and a global infrastructure to logistically handle any size project. It was with these core elements in mind that we planned and now launch a website that will more efficiently support every customer and their unique needs.”
More inspiration to feed creativity
The Emser Tile Visualizer delivers a fast and easy way to realistically see how tile can transform any environment, according to the company. Optimized for any device, users may choose from a selection of pre-loaded room settings featuring popular transitional and contemporary design aesthetics. Additionally, the visualizer offers the option to upload users’ own room photos then select products and see instant, personalized results. Emser offers its most popular floor and wall tiles as part of the experience, supporting all current on-trend and in demand styles.
The site also features Emser’s 2022 color trends in easy-to-view selections that, according to the company, will inspire all projects, whether commercial or residential, indoors or out. The company said to expect trend reports from Emser’s team, featuring Suzanne Zurfluh, director of design and trend at Emser Tile. With over two decades of experience in design and marketing luxury products, she leads the team in developing company strategy reinforcing Emser’s forward position in product development and trend forecasting, according to the company.
More functionality to streamline experience
With more companies adopting flexible work approaches, it is even more imperative that websites and online tools are designed to function both intuitively and quickly. It was with that in mind that Emser’s digital team prioritized an improved technical architecture for faster website load times and improved mobile experiences.
The company’s website now features multiple ways for the company’s many audiences to find what they need efficiently. Landing pages and content specific to professional segments—commercial architects and designers, homebuilders, dealers and contractors and installers—join traditional product search functionality for a site designed to be a one-stop shop.
Additionally, a cleaner and professional interface helps customers browse through different products and their variations more easily.
Giveaway Alert: Show Us Your #EmserTileStyle
To celebrate the new site, Emser is asking that visitors “Show Us Your #EmserTileStyle.” Two participants will win $250 each.
How to enter:
- Follow @emsertile on Instagram
- Use the Emser Tile Visualizer, select a room or upload your own
- Show your design skills and customize the walls, floors and backsplashes from the array of floor and wall tiles in Emser’s visualizer
- Submit your room design by doing one of the following:
- Post to your Instagram using the hashtag #EmserTileStyle
- Direct message Emser Tile with a screenshot of your design
- Email your design to firstname.lastname@example.org
Emser said it will randomly select two (2) room designs, and winners will be announced March 11 at noon PST on Emser’s Instagram Stories.