Engineered Floors has announced the launch of its new website, engineeredfloors.com. The goal, according to the company, is to deliver a more intuitive, enjoyable online experience for its valued retail partners as well as the consumer.
The primary objective, noted Mike Sanderson, vice president of marketing, is to educate users “on the qualities that make our products unique in the flooring world. As our online presence grows at an astounding rate, we will remain at the forefront of digital trends and best practices. By jumping from a basic template to a more immersive design, our website provides users with striking content that emulates the innovative excellence of Engineered Floors.”
Sanderson added that in today’s world, “a company’s digital presence is more important than ever.” To that end, the company said the new website includes an improved EF-EYE visualizer, a seamless dealer locator as well as a view into EF’s state-of-the-art technology that produces the company’s own PureColor fiber system. Whether users need more information on the Main Street commercial-driven Pentz brand or the style, design and soft attributes of Dream Weaver, they will be able to find it online.
Engineered Floors last revamped its website in 2020 to include all of the company’s brands: Dream Weaver, Pentz, Engineered Floors Hard Surfaces, Dwellings and EF Multifamily.