Baxter, Tenn.— Portobello America has added Holly Badertscher as vice president of marketing, a new role within the organization. A 14-year veteran of the floor covering sector, Badertscher will be responsible for leading marketing and branding, communications, product development, market insights, merchandising and more.
Badertscher comes to Portobello America from Lowe’s Companies, where she served as merchandising vice president for décor. Prior to that, she was vice president of merchandising, vinyl & laminate at Floor & Decor for six years. Earlier in her career, working for The Home Depot, she was one of the first online merchants to lead the flooring business and later led the vinyl flooring business for all U.S. stores.
“I’m thrilled to be joining the group as vice president of marketing for Portobello America,” she said. “Portobello is the leading tile brand in Brazil. I’m excited to expand our design and innovation edge in the U.S. market.”
Badertscher also becomes the newest member of the firm’s executive team, which includes Luiz Felipe Lenzi Brito, CEO (to whom Badertscher will directly report); Mike Ward, vice president of sales; Jed Durbin, vice president of manufacturing & outsourcing; and Cezar Sayao, director of supply chain & operations manager.