Naples, Fla.—Hadinger Flooring hosted its 12th annual Teacher Rug Giveaway earlier this month. The event was started in 2009 by Judy Hadinger to support local teachers in Southwest Florida by providing a free rug for their classroom.
This year required extra strategic planning as a computer glitch allowed three times as many teachers to register as Hadinger had rugs to give away. “Where we normally give away around 100 rugs in a year, this year we gave out more than 300 rugs,” said Susan Hadinger, CEO.
Rachel Rose, the retailer’s digital marketing director, worked tirelessly to schedule all 300 teachers for a time to come in and pick a rug.
To help bridge the extreme gap, Hadinger (with the help of its web developers at Mobile Marketing) turned to long-time partner Mohawk Flooring, which came to the rescue by donating nearly 150 rugs.
“Mohawk has always been a great partner, but they truly went above and beyond this year. We are extremely grateful for their support,” Hadinger, a former teacher, said. “Teachers work very hard and we do all we can to show them how much they’re appreciated. We don’t want to turn anyone away.”
In addition to Mohawk, a local Panera Bread donated 300 cookies to the event as a special treat.