Stanton acquires Floors 2000

Home News Stanton acquires Floors 2000

Woodbury, N.Y.—Stanton has acquired Floors 2000, which serves the residential market with a well-styled, well-priced product line featuring LVP and porcelain tile. Floors 2000 offers an excellent complementary LVP product line to Stanton’s Decorative Waterproof Flooring (DWF) and allows Stanton to enter the tile market while strategically aligning with both companies’ ambitious hard surface growth plans, according to the company.

Jason Jones, president of Floors 2000, and the existing sales teams will continue to lead and operate the company while maintaining operations and distribution from its current facility in Pensacola, Fla. “Becoming an integral part of Stanton will accelerate continued growth for Floors 2000 as we integrate our systems and capitalize on the existing Stanton infrastructure, B2B platform, current and new technology as well as tapping into Stanton’s national network of loyal retailers,” Jones said.

Stanton said its new acquisition will be marketed and positioned as a brand within the Stanton portfolio that offers well-styled product categories at a more value price point, rounding out the entire assortment for LVP. In addition to LVP, the company offers an assortment of porcelain tile and most recently introduced mosaic and recycled glass that’s said to be quickly resonating across the customer base.

“Floors 2000 offers a comprehensive and complementary hard surface product line that rounds out the company’s overall assortment,” said Jonathan Cohen, CEO of Stanton. “We are thrilled to welcome Jason and his team to the Stanton family, their expertise and passion will enhance both businesses and further accelerate our growth.”

Both companies will collaborate on everything from product development to strategic growth objectives with the goal of expanding Floors 2000 presence across the U.S. while enhancing the product assortment across LVP and tile. The company also brings an exemplary team of independent hard surface sales agents that are well versed in the categories and will continue to represent the brand.

According to the company, the existing Floors 2000 staff will remain on board and integrate into the overall architecture of Stanton for long-term growth.

Must Read

Hardwood enhancements bolster category’s lasting appeal

Hardwood may very well be the most aspirational flooring product (next to stone or ceramic tile). However, that doesn’t mean suppliers are relying solely...

Mohawk Group partners with water.org

Dalton—In celebration of World Water Day, Mohawk Group announced its partnership with Water.org in an effort to help increase access to safe water and sanitation...

Alliance Flooring day two commences

Cedar Creek, Texas—Alliance Flooring’s 26th annual national convention continued Wednesday morning with keynote speaker Scott Sandlin, executive vice president of the residential division, Shaw...

Happy Feet International introduces Perseverance line

Chattanooga, Tenn.—Happy Feet International has introduced Perseverance to its Black Label Collection. The extra-wide luxury vinyl planks are a 9 x 60 size that...

NeoCon 2023 keynotes look to hip hop, community, technology

Chicago—NeoCon has announced the keynote speakers for its 2023 edition, to be held here June 12-14 at The Mart. World-renowned futurist, Amy Webb (founder...

CFI develops credential for FCEF college program

Dalton—The World Floor Covering Association’s (WFCA) Certified Flooring Installer (CFI) program will now offer testing, credentialing and credit recognition for graduates of the Floor...
Some text some message..
X