Woodbury, N.Y.—Stanton has acquired Floors 2000, which serves the residential market with a well-styled, well-priced product line featuring LVP and porcelain tile. Floors 2000 offers an excellent complementary LVP product line to Stanton’s Decorative Waterproof Flooring (DWF) and allows Stanton to enter the tile market while strategically aligning with both companies’ ambitious hard surface growth plans, according to the company.
Jason Jones, president of Floors 2000, and the existing sales teams will continue to lead and operate the company while maintaining operations and distribution from its current facility in Pensacola, Fla. “Becoming an integral part of Stanton will accelerate continued growth for Floors 2000 as we integrate our systems and capitalize on the existing Stanton infrastructure, B2B platform, current and new technology as well as tapping into Stanton’s national network of loyal retailers,” Jones said.
Stanton said its new acquisition will be marketed and positioned as a brand within the Stanton portfolio that offers well-styled product categories at a more value price point, rounding out the entire assortment for LVP. In addition to LVP, the company offers an assortment of porcelain tile and most recently introduced mosaic and recycled glass that’s said to be quickly resonating across the customer base.
“Floors 2000 offers a comprehensive and complementary hard surface product line that rounds out the company’s overall assortment,” said Jonathan Cohen, CEO of Stanton. “We are thrilled to welcome Jason and his team to the Stanton family, their expertise and passion will enhance both businesses and further accelerate our growth.”
Both companies will collaborate on everything from product development to strategic growth objectives with the goal of expanding Floors 2000 presence across the U.S. while enhancing the product assortment across LVP and tile. The company also brings an exemplary team of independent hard surface sales agents that are well versed in the categories and will continue to represent the brand.
According to the company, the existing Floors 2000 staff will remain on board and integrate into the overall architecture of Stanton for long-term growth.