Calhoun, Ga.—White Label Studio, a full-service digital marketing agency based here and specializing in the home and flooring industries, acquired Haven from Stockdale Design based in Atlanta, Ga. Haven is known for the community of influencers the company has nurtured over its 12-year history, culminating in an annual conference that educates, empowers and connects both new and established influencers in the home improvement do-it-yourself, home decor and lifestyle spaces, according to the company.
The agency’s purchase of the business will expand the Haven team and allow the company to enhance its year-round educational offerings as well as build on the programming offered at the annual in-person conference, according to the company. Additionally, White Label Studio said the acquisition expands its reach in the influencer marketing realm while introducing the agency to more home brands.
“White Label Studio is thrilled to announce the official purchase of Haven from Stockdale Design,” said Mollie Surratt, CEO and co-founder, White Label Studio. “We look forward to a smooth transition for all parties while keeping the same close-knit influencer community, incredible digital content and the legacy that the Haven founders have created. We’ve already started planning the 2023 Haven Conference based on the feedback of last year’s attendees and sponsors. [We] can’t wait to continue to grow both the Haven Community and White Label Studio family.”
Former Haven owner, Kristin Stockdale, said she will continue to be involved in Haven as a consultant. “I am so excited to see White Label Studio’s involvement,” Stockdale said. “I’m passionate about this community and supporting content creators and I look forward to enhancing the Haven experience alongside the White Label Studio team.”
Coming off of a successful conference in July 2022 with a sold-out roster of more than 400 attendees, White Label Studio said it committed to the continued growth of Haven as the premier destination for content creators to gather and learn from digital leaders and other influencers in the DIY, home decor and lifestyle categories.
According to the company, Haven Conference began in 2010 when a group of six prominent home content creators felt there was a need for a conference where other creators could meet and learn from each other. Haven also said it has longstanding partnerships with many leading home and building supply brands that work with influencers to market their products. Haven sponsors include Home Depot (Premier), Rust-Oleum, Behr, King of Christmas, Quikrete and more. White Label Studio said it plans to continue the important brand partnerships that bring tremendous value to Haven and its members.
Haven Conference 2023 will be hosted July 27-29, 2023 at the Grand Hyatt in Buckhead, Atlanta. Ticket pre-sales are now open. For more information visit the company’s conference website.