Belknap holds 20th FlooringPlus Convention

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FlooringPlus Convention
Diana Viles and Bill Prescott at the 20th Annual FlooringPlus Convention and Fall Flooring Showcase.

Uncasville, Conn.—The Belknap White Group (BWG), one of America’s leading full-service flooring distributors, recently hosted its 20th Annual FlooringPlus Convention and Fall Flooring Showcase here at the Mohegan Sun Casino and Resort.

“Belknap White’s Annual Convention is one of our largest and most exciting gatherings of our customers and vendors,” said Paul Castagliuolo, president, BWG. “This event offers attendees the unique opportunity to meet with fellow dealers, to exchange ideas, reminisce and keep up to date on important information in our industry.”

More than 45 manufacturers attended, showcasing new product introductions, conducting demonstrations and presenting 2023 marketing materials. Scores of retailers, dealers, vendors, exhibitors and sponsors turned out on Sept. 28 and 29. The event opened on Sept. 28 to members of the BWG Flooring Plus Loyalty Program and included access to the showcase, workshops, an awards ceremony and more.

The FlooringPlus event featured keynote speaker Matt Booth, CSP. According to the company, his presentation was an interactive experience, which engaged, educated and entertained the attendees while inspiring them to act. Additional breakout sessions focused on new flooring technologies in wood, LVT and more with an emphasis on innovation and design trends.

According to the company, the premier event was BWG’s awards presentation luncheon and ceremony. This year, BWG recognized the following award recipients:

  • BWG Highest Volume Increase
    • Capozza Tile
      • Portland, Maine
  • BWG Cross Corporate Account of the Year
    • De/Mar Flooring
      • Albany, N.Y.
  • BWG Flooring Plus Dealer of the Year
    • Marra Flooring
      • Ashland, Mass.

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