Raleigh, N.C.—Recently, The North American Laminate Flooring Association (NALFA) hosted its Spring Meeting here, bringing together key industry leaders from companies including Mohawk Industries, Cali Floors, Swiss Krono, Mannington, Shaw Industries, Classen, Kronospan, DMX Membranes Limited, Floor & Décor, Framerica, Pak-Lite (PLI), MP Global Products, SELIT North America Inc., Arauco, Versatrim LLC, TORLYS Inc., Zamma and NC State University. Attendees engaged in discussions on industry advancements, standard refinements and long-term growth strategies, reaffirming NALFA’s commitment to strengthening laminate flooring’s position in the market.
During the board of directors’ strategy session, NALFA outlined a five-year plan focused on expanding industry engagement, strengthening certification programs and broadening the association’s influence. Discussions highlighted the need for enhanced marketing efforts to educate consumers and retailers on laminate’s advantages, increased collaboration with retailers to drive adoption of NALFA-certified products and a more active role in industry advocacy, sustainability and performance standards. The board also examined opportunities to refine laminate performance benchmarks, ensuring NALFA-certified products continue setting the highest standards for quality and reliability.
A key highlight of the meeting was the election of new leadership. Tom Wright, VP of product management and innovation at Mohawk, was elected as NALFA’s new president, bringing years of experience and industry leadership to the role. Alex Brodkin, vice president, product and sourcing at Cali Floors, will serve as vice president and treasurer, while Willis Devore, quality assurance and development manager at Swiss Krono, will serve as secretary. The association also recognized Barbara June for her dedicated service as outgoing president.
NALFA’s Technical, Marketing, Underlayment and Molding Committees met during the event, focusing on key initiatives to advance industry testing methods, market outreach and product standardization. Each committee continues to work on strategies that will further laminate flooring’s reputation for durability, sustainability and high performance.
Looking ahead, NALFA’s fall meeting is scheduled for October 14-16 in Philadelphia. Members are encouraged to attend and contribute to the ongoing discussions shaping the laminate flooring industry.