LisBiz Strategies

  • Lisbiz Strategies: Young business owners share ideas at Surfaces

    January 30/February 6, 2017: Volume 31, Number 17 By Lisbeth Calandrino When I agreed to moderate a retailer forum, ‘Work, Life Balance,’ my thought was the attendees would be older business owners asking lots of questions. Much to my surprise, the audience of about 50, mostly men, was filled with a majority of owners ages 30-45. It was a lively group that was ready to chat at 8 a.m. Not

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    Lisbiz Strategies: Does your commission system inspire losers?

    January 16/23, 2017: Volume 31, Number 16 By Lisbeth Calandrino Let’s face it; salespeople lose more customers than they sell. Let’s not pretend they don’t. Businesses keep mediocre salespeople and expect them to motivate themselves to get better. Finding salespeople isn’t hard but finding the right ones and inspiring them to become the best is a different story. Businesses are always trying to figure out how to build exceptional salespeople

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    Lisbiz Strategies: It’s time to develop your 2017 email campaign

    January 2/9, 2017: Volume 31, Number 15 By Lisbeth Calandrino With the new year in full swing, it’s time to develop your 2017 marketing plan. For savvy business people this should include carefully timed email messaging. Even if you don’t plan anything else, plan your email marketing campaign now. Here are important tips for maximizing your email campaigns: Write it down. Develop a strategy and review it weekly. Take some

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    Lisbiz Strategies: Use behavioral economics to your advantage

    December 19/26, 2016: Volume 31, Issue 14 By Lisbeth Calandrino Simply put, behavioral economics provides a framework to understand the real-world, decision-making process. We’d like to believe we are all rational human beings and, therefore, make logical decisions. In reality, nothing could be farther from the truth. So how can behavioral economics help you improve your profit margin? A better understanding of how and why consumers spend their money can

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    Lizbiz Strategies: Don’t let your emails collect dust

    November 21/28, 2016: Volume 31, Number 12 By Lisbeth Calandrino I was recently in Staples and the clerk asked if I would like my receipt sent to me. I told him a paper one would be fine and then he said, “I can do both.” He was still trying to get my email address. My friend is the manager so I went over to talk with him. “Emails must be

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    Lisbiz Strategies: Growing your business with inbound marketing

    November 7/14, 2016: Volume 31, Number 11 By Lisbeth Calandrino Inbound marketing is the process by which businesses connect and convert consumers to customers. At the base of this process is content. Inbound marketing is relatively new but the difference between it and outbound marketing is very clear. Outbound or interruption marketing is what most businesses practiced in the old days. The idea is to stay in front of your

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    Lisbiz strategies: The benefits of customized training

    October 24/31, 2016: Volume 31, Number 10 By Lisbeth Calandrino Yesterday I was discussing custom sales training with Don Roberts, a successful owner of several Carpet One stores in Alabama. Don has been involved with many of the most profitable companies in the flooring industry and knows all about training. We both know he can teach sales training and probably has. Despite what he knows, he believes his salespeople would

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    Lisbiz strategies: Lessons learned from Wells Fargo fiasco

    September 12/19, 2016: Volume 31, Number 7 By Lisbeth Calandrino By now we’ve all heard about Wells Fargo and its fraudulent bank practices that have recently come to light. Apparently, thousands of employees—over the course of several months—opened up bank accounts or credit cards without the customer’s knowledge. Investigators say it was the result of overambitious employees who were under pressure to meet lofty sales goals. It may seem preposterous

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    Lisbiz strategies: How Fitbit can help you prosper in business

    September 5, 2016; Volume 31, Number 6 By Lisbeth Calandrino Several months ago, I finally broke down and bought a Fitbit. I have been thinking about it for years but kept asking myself, “Why do I need one?” I’m good with my exercise, love the gym and find it a great place to socialize. I kept seeing lots of wrists with exercise bands, so I decided to get one. They

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    LisBiz Strategies: Developing a rapport with the customer

    August 22/29, 2016; Volume 31, Number 5 By Lisbeth Calandrino Value isn’t what our store looks like or our product, it’s how we make the customer feel. Sure, they get lots of attention during the purchasing process, but what about after they’ve been sold? How valued can they feel if the last time they heard from the store was to collect the balance of a bill? Business owners often profess

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    Floor Covering News

    Press Release

    Shannon Specialty Floors names Ellie Dowden Priester director of marketing

    Chicago—At NeoCon 2018, Shannon Specialty Floors named Ellie Dowden Priester director of marketing—a newly created position that she was promoted to here. “Ellie has played a pivotal role in the

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    Armstrong energizes commercial vinyl sheet in new DecorArt Rejuvenations

    Lancaster, Pa.—DecorArt Rejuvenations flooring, a vinyl sheet collection from Armstrong Flooring, introduces a versatile range of updated designs that deliver enhanced realistic visual impact and long-lasting performance to contract interiors.  New visuals with exquisite

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    Crossville’s Convergence collection awarded Silver at Best of NeoCon

    Crossville, Tenn.—Crossville was recognized with a Silver Award for its new Convergence glass collection at the Best of NeoCon showcase, June 11, in Chicago at the kickoff breakfast to NeoCon 2018. Honored

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