Resilient

    Distribution: Wholesalers reap rewards of the red-hot LVT/WPC categories

Distribution: Wholesalers reap rewards of the red-hot LVT/WPC categories

November 6/13, 2017: Volume 32, Issue 11 By Ken Ryan   Most would agree that year-over-year growth among flooring distributors isn’t what it once was, especially in relation to pre-2006 recession rates. Today distributors are eking out much smaller gains, around 3%-5%, with those that choose the right product mix enjoying the most success. “You could be doing all the right things, but if you don’t have the right product

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    Distributors applaud Raskin’s eye for design

Distributors applaud Raskin’s eye for design

Founder’s knack for styling, hot trends raises the bar November 6/13, 2017: Volume 32, Issue 11 By Ken Ryan   Some flooring distributors openly worry that LVT and its subsegments WPC and rigid core—popular and successful though they may be—are becoming another commodity category with low barriers to entry. Others are concerned about what they view as a “sea of sameness” that permeates the landscape. There are some companies that

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    Spotlight: Southwind provides retailers with the complete package

Spotlight: Southwind provides retailers with the complete package

October 23/30, 2017: Volume 32, Issue 10 By Lindsay Baillie   Southwind Carpets, a division of Cherokee Carpet Industries, has been known for providing a range of residential and Main Street commercial carpets to dealers throughout the U.S. and abroad. Since its hard surface division launched in 2015, the company has added LVP, WPC and hardwood collections to its portfolio—providing retailers with the complete flooring package. Southwind’s leap into hard

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    Resilient: LVT—A five-tool player that’s finding comfort in virtually all segments

Resilient: LVT—A five-tool player that’s finding comfort in virtually all segments

October 9/16, 2017: Volume 32, Issue 9 By Ken Ryan   In baseball, a five-tool player excels at all the fundamentals. In flooring, that five-tool “player” would be LVT—a rare product rich in features and versatility suitable for virtually all commercial and residential segments—from Courtyard Marriott hotel rooms to residential basements. LVT (including WPC and rigid core products) has been growing at a double-digit rate for the past several years,

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    ‘Pillars’ fortify Karndean’s corporate culture

‘Pillars’ fortify Karndean’s corporate culture

September 11/18, 2017: Volume 32, Issue 7 By Ken Ryan   In its 40-plus years, Karndean Designflooring has developed and maintained a closeness whereby every person has a voice. Even as it grew the company never lost sight of the importance of empowerment, where everyone from CEO Larry Browder to the warehouse worker had a say. That corporate culture led Karndean to roll out its “4 Pillars” initiative, which covers

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    Distributors give thumbs up to Raskin’s Acrylx

Distributors give thumbs up to Raskin’s Acrylx

July 31/Aug. 7: Volume 31, Issue 4 By Ken Ryan As the WPC/rigid core subsegment of LVT continues to rise in popularity, flooring distributors are looking to get in on the action by partnering with suppliers who can deliver best-in-class looks. Raskin Industries’ Acrylx, a solid surface waterproof floor, fits that bill, they say. “We are amazed by the rapid industry shift to the rigid category and were lucky enough

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    Resilient: State of the industry—LVT, WPC remain primary drivers of category growth

Resilient: State of the industry—LVT, WPC remain primary drivers of category growth

July 31/Aug. 7: Volume 31, Issue 4 By Lindsay Baillie The resilient category continues to follow its blazing path from 2016 with aggressive growth just six months into 2017. Industry observers attribute this activity once again to the industry’s “darlings”—LVT, WPC and rigid core. Based on FCNews research, LVT and its subcategories accounted for 42.3% of residential volume and 67.6% of residential dollars in 2016. Observers expect numbers in 2017

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    The ABCs of WPC

The ABCs of WPC

FCNews Ultimate Guide to WPC: July 17/24, 2017   WPC—it goes by several different names depending on to whom you are speaking. Some say it translates as “wood plastic/polymer composite,” while others believe it stands for “waterproof core.” Either way you define it, many would agree this relatively new category represents a game-changing product that has generated excitement and, more importantly, additional sales opportunities for retailers and distributors. As the

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    MFA seeks to set the pace for WPC

MFA seeks to set the pace for WPC

New association created to establish standards for nascent composite core category FCNews Ultimate Guide to WPC: July 17/24, 2017   The laminate flooring industry has NALFA, while NWFA sets standards in wood manufacturing and installation. RFCI covers the resilient sector; carpet has CRI. So when it came time to launching an association that would begin setting standards for the WPC/composite core segment, several industry leaders took the lead in creating

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    WPC: Common ways to lay it down

WPC: Common ways to lay it down

FCNews Ultimate Guide to WPC: July 17/24, 2017   While WPC-type products may be relatively new to the flooring industry, many boards can be installed using existing installation methods. Of course, installers are advised to follow the manufacturer’s recommendations for their specific product lines. Following are some tips and installation guidelines specific to COREtec plank and tile flooring. (In 2014, COREtec Plus transitioned from a drop & lock glueless profile

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    Dealers get creative in their positioning

Dealers get creative in their positioning

FCNews Ultimate Guide to WPC: July 17/24, 2017 By Ken Ryan   Flooring retailers often talk about the persuasive effect a good story has on selling a product. With WPC/rigid core, they not only have a good story to tell, they have a means to demonstrate its waterproof properties. As the product category evolves, the way flooring dealers treat these products in their stores will change accordingly. Most certainly they

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    Interview: Piet Dossche, the ‘father of WPC,’ mulls the evolving composite core landscape

Interview: Piet Dossche, the ‘father of WPC,’ mulls the evolving composite core landscape

FCNews Ultimate Guide to WPC: July 17/24, 2017   In the mid-1990s, Pergo paved the way for a brand new category—laminate flooring—in the U.S. market. Initially, the category generated a lot of buzz and excitement (and perhaps some overzealous product claims) before experiencing a fairly rapid shakeout of players. During that same decade, other innovators such as Anderson and Mannington introduced the industry to rustic and hand-scraped floors. Not too

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    Distributors rally around WPC, rigid core

Distributors rally around WPC, rigid core

FCNews Ultimate Guide to WPC: July 17/24, 2017 By Ken Ryan   Flooring distributors have seen hot product categories before. In 1994, Pergo laminate flooring was introduced to the U.S. market and soon the category was ablaze. Alas, while laminate zoomed in the retail channel it never cracked builder or commercial in a meaningful way due to inherent limitations and perhaps a little overselling of its purported performance attributes. “It

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    ‘Waterproof’ flooring category creates watershed moment

‘Waterproof’ flooring category creates watershed moment

FCNews Ultimate Guide to WPC: July 17/24, 2017 By Ken Ryan   Not so long ago the terms rigid core and multilayer flooring, and the acronym WPC would have had even the most astute flooring retailers scratching their heads. Today, these subsegments of luxury vinyl tile have created new revenue streams for dealers. According to FCNews research, LVT, WPC and rigid core products made up more than half the dollars

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    Resilient: The next evolution of Stainmaster—PetProtect LVT

Resilient: The next evolution of Stainmaster—PetProtect LVT

July 3/10: Volume 32, Issue 2 By Ken Ryan   For more than three decades, Invista’s Stainmaster has enjoyed the prestige of being arguably the most recognizable brand in flooring, a name synonymous with fiber durability and stain protection. In recent years, Invista has built on that heritage with the launch of PetProtect. Designed with pets in mind, the Stainmaster PetProtect carpet and cushion system resonated with consumers and pet

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Floor Covering News

Press Release

Armstrong energizes commercial vinyl sheet in new DecorArt Rejuvenations

Lancaster, Pa.—DecorArt Rejuvenations flooring, a vinyl sheet collection from Armstrong Flooring, introduces a versatile range of updated designs that deliver enhanced realistic visual impact and long-lasting performance to contract interiors.  New visuals with exquisite

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Crossville’s Convergence collection awarded Silver at Best of NeoCon

Crossville, Tenn.—Crossville was recognized with a Silver Award for its new Convergence glass collection at the Best of NeoCon showcase, June 11, in Chicago at the kickoff breakfast to NeoCon 2018. Honored

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Senior living solves acoustic challenges with Ecore flooring

Canton, N.C.— Lisa Leatherwood, MSN, RN and administrator of Silver Bluff Village, a family-owned and operated senior living community, sought to refresh the design of the corridors and nurses’ station

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