Technology

    Technology: My Flooring Warranty helps retailers stay relevant

Technology: My Flooring Warranty helps retailers stay relevant

February 27/March 6, 2017: Volume 31, Issue 19 By Nicole Murray   Las Vegas—Retail experts believe the key to generating repeat business and developing long-term relationships with customers lies in maintaining consistent contact even after the job is complete. My Flooring Warranty says it offers the tools to help floor covering dealers accomplish that goal. How it works: My Flooring Warranty takes customers’ data into a portal and strategically plans

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    Technology: Latest software offers add-ons, mobile solutions for dealers

Technology: Latest software offers add-ons, mobile solutions for dealers

February 27/March 6, 2017: Volume 31, Issue 19 By Lindsay Baillie   Las Vegas—Software manufacturers continue to meet the demands of retailers, commercial contractors and installers, providing programs for virtually every facet of their operations. Whether it is business management, estimating, measuring or lead-management software, these providers are tapping into browser- and cloud-based systems to make their programs easier to use and mobile. Following is an overview of some of

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    Social Media: How to create an eye-catching Instagram profile

Social Media: How to create an eye-catching Instagram profile

January 2/9, 2017: Volume 31, Number 15 By Ayme Sinclair, marketing director, Stanton Carpet Now that you know Instagram and its 500 million-plus users is the best platform to use to build an audience at virtually no cost, the next step is to set up your account. It all starts with a good profile. Remember, first impressions are everything, so if a user isn’t already familiar with you, then your

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    Solutions: Mohawk arms its aligned dealers with tools for success

Solutions: Mohawk arms its aligned dealers with tools for success

December 19/26, 2016; Volume 31, Number 14 By Lindsay Baillie   Dallas—If one thing was made clear at the Solutions convention here recently, it’s Mohawk’s unwavering commitment to the success of its retailer partners. From a bevy of new innovations spanning the entire soft and hard surface spectrum to refreshed displays and digital marketing tools, Mohawk is working hard to help retailers achieve their goals in 2017 and beyond. The

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    Hmbox: A novel way to measure vapor emissions

Hmbox: A novel way to measure vapor emissions

December 5/12, 2016; Volume 31, Number 13 By Lindsay Baillie The creator of Fidbox—an electronic device installed underneath a wood floor that logs environmental condition data—has unveiled Hmbox, a handy digital device that installers can use as a moisture and temperature measuring device. User friendly and non-destructive, Hmbox provides accurate data to determine the potential for a proper floor covering installation. “The Hmbox monitors the job site and vapor emissions

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    Mohawk’s Omnify gives dealers proven tools to succeed

Mohawk’s Omnify gives dealers proven tools to succeed

December 5/12, 2016; Volume 31, Number 13          By Steven Feldman Mohawk is gearing up for 2017 by arming its aligned dealers with a bevy of tools to help them effectively battle in an increasingly competitive retail landscape. Aside from a plethora of new product innovations across its soft and hard surface platforms, Mohawk is unveiling a new marketing innovation that will enable aligned dealers to easily integrate their in-store experience

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    Technology: New software aims to maximize efficiency

Technology: New software aims to maximize efficiency

December 5/12, 2016: Volume 31, Number 13 By Lindsay Baillie Flooring industry software developers are constantly upgrading their programs to help retailers, installers and contractors become more efficient at estimating, measuring, job scheduling and inventory management. Following is an overview of programs designed to help maximize efficiency for both retail and commercial operations. American Business Software (ABS) ABS’s FloorPro III ERP is an industry-specific system designed to handle most office

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    Software: Technology enhances the consumer’s buying experience

Software: Technology enhances the consumer’s buying experience

November 7/14, 2016: Volume 31, Number 11 By Terry Wheat, president, RFMS There is a critical need to improve the buying experience of a floor covering consumer. Flooring retailers are not just competing with big box stores; they are also going up against other channels—many of which offer an enhanced buying experience. So how can technology bring an enhanced buying experience to a floor covering store? By giving the salesperson

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    Digital Marketing: Buying groups hop on the mobile bandwagon

Digital Marketing: Buying groups hop on the mobile bandwagon

November 7/14, 2016: Volume 31, Number 11 By Ken Ryan Attend any flooring buying group convention these days and be prepared for an onslaught of digital dialogue covering the full spectrum of online and mobile marketing, as well as a plethora of social media strategies to help independent dealers compete in this rapidly changing mobile landscape. Here are what some of the buying groups are up to: Abbey Carpet &

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    Digital Marketing: Novalis uses digital strategy to enhance its family of brands

Digital Marketing: Novalis uses digital strategy to enhance its family of brands

November 7/14, 2016: Volume 31, Number 11 By Ken Ryan Novalis Innovative Flooring is emerging as a forceful player in the LVT/WPC market, thanks in large part to a strategy to drive its brands through digital and social platforms. In just two years, Novalis has grown from a neophyte in the digital space to a company with a well-rounded and robust digital strategy. According to Julie Foster, product and marketing

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    Technology: New measuring tools, updates aim to streamline estimating tasks

Technology: New measuring tools, updates aim to streamline estimating tasks

September 5, 2016; Volume 31, Number 6 By Reginald Tucker Developers of measuring software and total retail management systems providers are enhancing their product offerings with new features and benefits. Following is an overview of what’s new and improved: Comp-U-Floor The Comp-U-Floor point of sales system—which interfaces with MeasureSquare’s mobile system—has been enhanced to further expedite measurement and estimating tasks for installers. How it works: A retailer, contractor or installer

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    Technology: 2015 innovations change the estimating game

Technology: 2015 innovations change the estimating game

June 6/13, 2016; Volume 30, Number 25 By Ken Ryan Some call it disruptive technology; others call it game changing. Whatever the characterization, today’s software innovations are allowing flooring dealers and installers the ability to access important information in real time. The end result is a vastly improved, seamless sales experience. What was traditionally done with graph paper, pencil, digital camera, tape measure, calculator and even desktop computer can now

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    Technology: The key ingredients of a quality website

Technology: The key ingredients of a quality website

June 6/13, 2016; Volume 30, Number 25 By Jana Pollack With more consumers spending hours researching products on the web before heading into stores, it is more important than ever for flooring retailers to have an impressive online presence. “Your website is really a 24/7 digital equivalent of a storefront or showroom,” said Christine Wittemore, chief simplifier at Simple Marketing Now. “You want your website to start answering consumer questions,

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    Software: Improving the flooring sales process using technology

Software: Improving the flooring sales process using technology

April 11/18, 2016; Volume 30, Number 21 By Terry Wheat, president of RFMS It is encouraging to see that measuring and drawing rooms using either a mobile app or software program on a laptop have been gaining traction in the floor covering industry. But what if you could also estimate the quantity of specific products such as carpet, tile or planks and quickly include necessary add-ons and services to develop

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    Technology: Promoboxx gives dealers a digital marketing boost

Technology: Promoboxx gives dealers a digital marketing boost

March 28/April 4, 2016; Volume 30, Number 20 By Jenna Lippin In recent years flooring giants have been helping their aligned dealers gain traction online via Promoboxx, a unique digital marketing platform that connects national brands and local retailers to drive sales. In the flooring realm, Promoboxx connects manufacturers with their retailer members at the local level. Mohawk and Shaw have used the service to create digital marketing campaigns that

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Floor Covering News

Press Release

Karndean Designflooring to showcase luxury vinyl at AIA Conference

Export, Pa.—Karndean Designflooring will exhibit at the AIA Conference on Architecture, June 21-23, at New York City’s Javits Center. This exhibition marks the first showcase of Karndean Designflooring at the

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Johnson Hardwood Floors partners with Gilford-Johnson

City of Industry, Calif.—Johnson Hardwood Floors is making a major change in its distribution policy in a large part of its trading area. The company will turn over its direct

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Shannon Specialty Floors names Ellie Dowden Priester director of marketing

Chicago—At NeoCon 2018, Shannon Specialty Floors named Ellie Dowden Priester director of marketing—a newly created position that she was promoted to here. “Ellie has played a pivotal role in the

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