Underlayment

    Underlayment: The many benefits found under the surface

Underlayment: The many benefits found under the surface

March 2/9, 2015; Volume 28/Number 18 While the marketing strategies across all hard surface segments always include the benefits of each particular product, the attributes of underlayment do not seem to garner the same attention. Many individuals in the industry do consider underlayment the unsung component of a successful flooring job, yet it often remains underappreciated and undervalued. Underlayment manufacturers believe their products are just as important as the flooring

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    MP Global releases LuxWalk underlayment for LVF

MP Global releases LuxWalk underlayment for LVF

October 27/November 3, 2014; Volume 28/Number 10 Norfolk, Neb.—MP Global Products recently introduced LuxWalk sound-suppressing underlayment for superior performance under floating or glue-down luxury vinyl flooring (LVF). A good match for condos, high-rise apartment complexes and anywhere else where sound control between floors and IIC and STC sound test ratings are considerations, LuxWalk is designed and engineered to soothe impact sound and floor-to-ceiling noise. At 25⁄1000-inch thickness and featuring a

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    Underlayment: Suppliers strut their green stuff

Underlayment: Suppliers strut their green stuff

May 26/June 2, 2014; Volume 27/Number 28 By Louis Iannaco As every area of the industry strives to become more environmentally friendly, products continue to become safer and more sustainable. When it comes to underlayment and carpet cushion, the same holds true. Whether it’s the ingredients in the offerings themselves or the way they are manufactured, cushion and underlayment companies are doing what they can to provide retailers and end

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    Promoting the value of underlayment

Promoting the value of underlayment

Volume 27/Number 21; March 3/10, 2014 By Louis Iannaco The industry has been promoting warranties for hard surface flooring products for what seems like forever. Warranties are a major selling point and a way of letting potential customers know the manufacturer stands behind its product. In-store, warranties are usually featured in POP signage and are always top of mind with savvy retail associates. With that said, shouldn’t the same methods

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    Comfort priority for cushion, underlayment manufacturers

Comfort priority for cushion, underlayment manufacturers

September 2/9 2013; Volume 27/number 10 By Louis Iannaco Today’s underlayment and cushion manufacturers are currently focused more than ever on comfort. Whether it’s cushion for broadloom or underlayment for hard surface flooring, mills are producing quality product using state-of-the-art technology with end users’ comfort being top of mind.

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    Silence is music to the ears of underlayment producers

Silence is music to the ears of underlayment producers

How they create serenity while adhering to regulations by Lou Iannaco In acting as the ambassador of silence in the flooring industry, reliable underlayment is crucial, especially in multi-family and office environments. Underlayment producers strengthen their reputations and help make sales by keeping things quiet. How exactly is underlayment manufactured? What needs to be done to create the best product and reduce noise? How does technology play a role in

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    Underlayment suppliers keep surfaces dry, headaches to a minimum

Underlayment suppliers keep surfaces dry, headaches to a minimum

by: Louis Iannaco Volume 26/Number 21; March 4/11, 2013 When it comes to installation problems, professionals from across the industry always sing the same tune and lament the same culprit: moisture. The quest to develop the latest solutions in order to abate and prevent moisture from seeping up through subfloors continues. The first order of business is identifying the issues at hand understanding why they happen. This research leads to solutions

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    Underlayment: The softening of hard surface flooring

Underlayment: The softening of hard surface flooring

by Louis Iannoco Every salesperson in the industry should know the importance of underlayment on the soft surface side, but with more and more hard surface products gaining popularity and market share, the emphasis and focus have shifted. But what exactly should sales associates know when it comes to underlayments and hard surfaces? Does it really make a difference what is used beneath them?

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    Underlayments: Making the ‘sound’ choice

Underlayments: Making the ‘sound’ choice

By Louis Iannaco The sound of silence was not only a hit song that propelled Simon & Garfunkel to musical prominence in the mid-1960s, it is also the ultimate goal of underlayment companies everywhere. Whether it’s for commercial spaces where unwanted noise is considered public enemy No. 1 or for residences where attempts to make the home a fortress of solitude doesn’t quite work when you can’t hear yourself think,

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Underlayments: Educating the customer

As any successful retailer or salesperson knows, selling flooring is never only about just selling, well, flooring. There’s more to it than that. As far as underlayment executives are concerned, the buying process for today’s consumer is not the total experience it should be without what lies underneath. There is an art to adding value and underlayments can provide a critical revenue stream to dealers currently operating businesses in such

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    Underlayments: Green by every definition

Underlayments: Green by every definition

With ever growing discern, consumers are asking for green flooring products and manufacturers have answered with environmentally responsible solutions. The next step, however, should be giving her a totally green system, right down to the underlayment. In today’s market, that is not a difficult request to meet. Whatever you or your customer accept as green attributes, there are multiple options available.

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Floor Covering News

Press Release

Elegant Mosaics welcomes Rachel Moriarty to design program

Elegant Mosaics welcomes the award-winning, leading homestyle expert Rachel Moriarty to its brand. Moriarty will be a key partner to the “Design, Play, Create” program, which Elegant Mosaics created specifically

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Sustainable Surfaces, Hero Flooring receive LGBTBE certification

Las Vegas—Hero Flooring and parent company Sustainable Surfaces have received their certification as LGBT Business Enterprises (LGBTBE) through the National LGBT Chamber of Commerce (NGLCC) Supplier Division Initiative. End users who support the LGBT

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wedi North America celebrates U.S. factory grand opening

Batavia, Ill.—wedi North America celebrated the official grand opening of its factory and corporate office with a ribbon cutting ceremony. wedi management and staff, local and state officials as well

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