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Al's Column

Al’s Column: Is your store a designer magnet?

November 9/16; Volume 30/Number 11 By Annette Callari Attracting designers and becoming one of their valued resources is an important way to expand your flooring business...

Al’s Column: Three-minute diagnostics

October 26/November 2; Volume 30/Number 10 By Jacqueline Tabbah A customer once called our stone restoration company, International Stoneworks, complaining about a dark stain on her...

Al’s Column: Preparing concrete for flooring

October 12/19; Volume 30/Number 8 By Scott Tarr It is critical to properly prepare concrete slabs prior to flooring installation. After all, it is the...

Al’s Column: Professionals seek creative learning

September 14/21; Volume 30/Number 7 By Pamela Miller and Michele Nebel Peake Consider this: a conference that gives you the power to discuss whatever you would...

Al’s Column: Marketing to the modern woman

August 31/September 7; Volume 30/Number 6 By Kelly McDonald It has been called the “she-conomy”—the more than $5 trillion that U.S. women spend on consumer goods...

Al’s Column: Understanding your target consumer

Aug. 17/24; Volume 30/Number 5 By Phil Pond When it comes to any work environment in general, men and women tend to see themselves in some sort...

Al’s Column: U.S. DOL takes tough stance on worker classification

Aug. 3/10; Volume 30/Number 4 By Kathy Sibbald In recent years the United States Department of Labor (DOL), the Internal Revenue Service (IRS) and more than 35...

Al’s Column: Water vapor is invisible, but the problems are not

July 6/13; Volume 30/Number 2 By Peter Craig Your customer just picked out her new floor covering and can’t wait to have it installed to see how...

Al’s Column: Preventing flooring failures

June 29; Volume 30/Number 1 By Lew Migliore Flooring failures are all too common in the industry, but adhering to the following set of guidelines can...

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