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Al's Column

Al’s Column: Getting to know your customers

May 11/18, 2015; Volume 29/Number 3 By Paul Friederichsen and Brian Gracon During our educational session at The International Surface Event (TISE) 2015, we spoke with...

Al’s Column: Effective marketing execution

May 25/June 1, 2015; Volume 29/Number 4  By Paul Friederichsen and Brian Gracon During our educational session at The International Surface Event (TISE) 2015, we presented...

Al’s Column: Digital marketing solutions

April 27/May 4, 2015; Volume 29/Number 2 By Paul Friederichsen and Brian Gracon During an educational session at The International Surface Event (TISE) East 2015,...

Al’s Column: The real capital currency

March 30/April 6, 2015; Volume 28/Number 20 By Wally Adamchik The word “capital” has many meanings, and a number of them relate to the world of...

Al’s Column: Trend forecasts and tips for 2016

March 16/23, 2015; Volume 28/Number 19 By Victoria Redshaw Floor covering retailers across the U.S. are focusing more on fashion. Recognizing that flooring is the stage...

Al’s Column: Twentieth verse, same as the first

March 2/9, 2015; Volume 28/Number 18 By Tom Jennings In the mid 1990s my firm was among several dealers asked to monitor all installation-related interactions with...

Al’s column: Building your brand locally

February 16/23, 2015; Volume 28/Number 17 By Martin Gould Local businesses are the backbone of every community, but they’re not entitled to exist just because they’re...

Al’s column: It’s not too early to make plans for TISE 2016

February 2/9, 2015; Volume 28/Number 16 By Lisbeth Calandrino In 2016, the The International Surface Event (TISE) will again be part of Design & Construction Week,...

Al’s Column

November 10/17, 2014; Volume 28/Number 11 By FCNews staff TISE EAST: Hanley Wood Exhibitions reported that The International Surface Event East (TISE East) posted excellent results...

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