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Dear David

Dear David: First impressions of your showroom count

August 14/21: Volume 32, Issue 5 By David Romano Dear David: I have tried just about everything to get my sales associates to better organize the floor...

Dear David: Managing a business amidst sibling rivalry

July 3/10: Volume 32, Issue 2 By David Romano   Dear David: My father transferred our business to my three siblings and me quite some time ago....

Dear David: The cost of negotiations

May 22/29, 2017: Volume 31, Issue 25 By David Romano   Dear David: I recently had a discussion with my sales associates about the current mindset of consumers...

Dear David: Crafting the perfect job interview

May 8/15, 2017: Volume 31, Issue 24 By David Romano   Dear David: I’m finding that I have to conduct too many interviews before I can fill just...

Dear David: Grow your bottom line without increasing sales

April 24/May 1, 2017: Volume 31, Issue 23 By David Romano   Dear David: Every time I go to convention, read articles and talk to my membership consultant...

Dear David: Growing your business begins with leadership

April 10/17, 2017: Volume 31, Issue 22 By David Romano   Dear David: I just attended the WFCA University sales management camp. I learned more than I...

Dear David: Should RSAs generate their own leads?

March 27/April 3, 2017: Volume 31, Issue 21 By David Romano   Dear David: Is it just me or do sales associates seem less motivated these days? It...

Dead David: How to make customers feel more special

March 13/20, 2017: Volume 31, Issue 20 By David Romano   Dear David: I am getting concerned that competing on price and products is getting more and more...

Dear David: The right way to greet customers

February 27/March 6, 2017: Volume 31, Issue 19 By David Romano   Dear David: I held a sales meeting covering the proper ways to greet customers. During...

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