Lisbiz Strategies

Lizbiz Strategies: Don’t let red-hot sales leads get too cold

FC News - November 27, 2017 0

November 20/27, 2017: Volume 32, Issue 12 By Lisbeth Calandrino The good thing about hot sales leads is they tend to fall right in your lap....

Lisbiz Strategies

Lisbiz strategies: Explore the customer experience at TISE

FC News - November 13, 2017 0

November 6/13, 2017: Volume 32, Issue 11 By Lisbeth Calandrino Retailers have confused the customer experience with customer service, but they are not the same thing....

Lisbiz Strategies

Lisbiz Strategies: Fashion’s influence on flooring design

FC News - October 27, 2017 0

October 23/30, 2017: Volume 32, Issue 10 By Lisbeth Calandrino Recently I visited Oxford, Miss., to meet with Lisa Stout, owner of Stout’s Flooring, to present...

Lisbiz Strategies

Lisbiz Strategies: Add email marketing to your digital strategy

FC News - October 27, 2017 0

October 9/16, 2017: Volume 32, Issue 9 By Lisbeth Calandrino Digital marketing uses online channels and methods that allow you to analyze what is and isn’t...

Lisbiz Strategies

Lisbiz Strategies: Add email marketing to your digital strategy

FC News - October 17, 2017 0

October 9/16, 2017: Volume 32, Issue 9 By Lisbeth Calandrino Digital marketing uses online channels and methods that allow you to analyze what is and isn’t...

Lisbiz Strategies

Lisbiz Strategies: The holiday season is a great time for promos

FC News - September 15, 2017 0

September 11/18, 2017: Volume 32, Issue 7 By Lisbeth Calandrino Has the summer been slow? Are you and your employees enjoying a lazy time? Would you...

Lisbiz Strategies

Lisbiz Strategies: Put Surfaces on your must-attend list

FC News - September 5, 2017 0

August 28/September 4: Volume 32, Issue 6 By Lisbeth Calandrino This year I was invited to be part of the educational committee to determine the seminars...

Lisbiz Strategies

Lisbiz Strategies: Your brand reflects you and your values

FC News - August 22, 2017 0

August 14/21: Volume 32, Issue 5 By Lisbeth Calandrino Brands have been around forever, but the theory of branding has changed. It used to be that bigger...

Lisbiz Strategies

Lisbiz strategies: Lessons learned from my focus group

FC News - August 7, 2017 0

July 31/Aug. 7: Volume 31, Issue 4 By Lisbeth Calandrino When it comes to selling flooring we keep hearing the big box is clobbering the independent...

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